By Arko Chandra Published on : Sep 3, 2022
Google is bringing down the curtains on its Universal Analytics (UA) platform. You may have made up your mind to go for the GA4 release that Google is set to launch, but have you considered whether or not it’s the best solution? Isn’t there a, or for that matter, multiple better options than the GA4?
Allow us to draw you the whole picture that’d justify your decision to choose a Google Analytics alternative.
Opting for GA4 means you have to learn the ropes again sans your historical data. The longer you wait to set up your GA4, the less historical data you will have, and you will have to again remake the tracking and dashboards that you previously had. So, it’s high time you review your MarTech stack and go for a CDP with in-built support and predefined dashboards to save you the hassle.
GDPR (General Data Protection Regulation), which was imposed back in 2018, requires any organization that collects the private data of EU customers to strictly follow a set of guidelines. Google Analytics uses cookies to capture visitor data, so by default stores a visitor’s IP address which is “personal information” according to GDPR. On top of that, Google stores your customers’ data on its own servers, making it easy for the tech giant to use for its own purposes.
It’s not that you cannot make your Google Analytics setup GDPR-compliant; however, it calls for a great deal of technical knowledge. On the contrary, it’s hassle-free to use a Google Analytics alternative that already has GDPR compliance in place.
To begin with, Google Analytics lets you monitor a number of metrics and manage them as you please. You can even set up custom tags, triggers, and goals for precisely tracking and evaluating what your company needs.
However, all of the above requires a considerable amount of technical know-how that many users don’t possess. The number of dashboards and implementation methods may even irritate and overwhelm you. So, for a newbie who doesn’t have the necessary technical resources, it’s better to look for a beginner-friendly platform that is much more straightforward.
Google Analytics cannot track offline conversions such as demos, trial periods, and other actions that happen in your CRM (Salesforce, Hubspot, etc.)
Google Analytics is not the easiest reporting tool out there. On the one hand, you’re able to set up any number of views, segments, and dashboards to display your data. But, on the other, you are to end up with as many separate reports as there are GA users. This stems from the lack of preset executive-level reports. The decision of structuring and displaying the data is left up to the user. So, it’s sensible to opt for a platform that takes care of the reporting by itself.
Woopra furnishes website analytics based on touchpoints like live chat interactions or user behavior following onboarding emails. This makes for easy tracking and effortless data connection across multiple platforms and properties.
Matomo is a testing and privacy-focused analytics platform. Its features comprise site analytics like goals and campaigns, audio and video analytics, A/B testing, keyword tracking, and online form audits.
Hubspot is quite a competitor to Google Analytics as it’s a one-stop solution for your analytics needs. Some of its features are campaign performance, conversion tracking, and SEO and site analytics.
Besides the above-mentioned platforms, several other alternatives provide out-of-the-box features that are much more advanced than the ones Google Analytics offers. It’s time you look beyond Google and see what the rest of the world has to offer.
By Arko Chandra
Published on 3rd, Sep, 2022
Google is bringing down the curtains on its Universal Analytics (UA) platform. You may have made up your mind to go for the GA4 release that Google is set to launch, but have you considered whether or not it’s the best solution? Isn’t there a, or for that matter, multiple better options than the GA4?
Allow us to draw you the whole picture that’d justify your decision to choose a Google Analytics alternative.
Opting for GA4 means you have to learn the ropes again sans your historical data. The longer you wait to set up your GA4, the less historical data you will have, and you will have to again remake the tracking and dashboards that you previously had. So, it’s high time you review your MarTech stack and go for a CDP with in-built support and predefined dashboards to save you the hassle.
GDPR (General Data Protection Regulation), which was imposed back in 2018, requires any organization that collects the private data of EU customers to strictly follow a set of guidelines. Google Analytics uses cookies to capture visitor data, so by default stores a visitor’s IP address which is “personal information” according to GDPR. On top of that, Google stores your customers’ data on its own servers, making it easy for the tech giant to use for its own purposes.
It’s not that you cannot make your Google Analytics setup GDPR-compliant; however, it calls for a great deal of technical knowledge. On the contrary, it’s hassle-free to use a Google Analytics alternative that already has GDPR compliance in place.
To begin with, Google Analytics lets you monitor a number of metrics and manage them as you please. You can even set up custom tags, triggers, and goals for precisely tracking and evaluating what your company needs.
However, all of the above requires a considerable amount of technical know-how that many users don’t possess. The number of dashboards and implementation methods may even irritate and overwhelm you. So, for a newbie who doesn’t have the necessary technical resources, it’s better to look for a beginner-friendly platform that is much more straightforward.
Google Analytics cannot track offline conversions such as demos, trial periods, and other actions that happen in your CRM (Salesforce, Hubspot, etc.)
Google Analytics is not the easiest reporting tool out there. On the one hand, you’re able to set up any number of views, segments, and dashboards to display your data. But, on the other, you are to end up with as many separate reports as there are GA users. This stems from the lack of preset executive-level reports. The decision of structuring and displaying the data is left up to the user. So, it’s sensible to opt for a platform that takes care of the reporting by itself.
Woopra furnishes website analytics based on touchpoints like live chat interactions or user behavior following onboarding emails. This makes for easy tracking and effortless data connection across multiple platforms and properties.
Matomo is a testing and privacy-focused analytics platform. Its features comprise site analytics like goals and campaigns, audio and video analytics, A/B testing, keyword tracking, and online form audits.
Hubspot is quite a competitor to Google Analytics as it’s a one-stop solution for your analytics needs. Some of its features are campaign performance, conversion tracking, and SEO and site analytics.
Besides the above-mentioned platforms, several other alternatives provide out-of-the-box features that are much more advanced than the ones Google Analytics offers. It’s time you look beyond Google and see what the rest of the world has to offer.
