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 Why Big Data is Crucial in B2B Marketing

By Paramita Patra Published on : May 31, 2023

Why Big Data is Crucial in B2B Marketing

In the past decade, we have realized that data is the weapon to leverage any business to great heights. The big data analytics market is set to reach $103 billion by 2023 (Techjury). In today's digital age, big data has become integral to almost every industry, including marketing. In B2B marketing, big data has emerged as a powerful tool for driving growth and profitability. By leveraging big data, B2B marketers can deeply understand their target audience, identify key trends, and make informed decisions that drive results.

In this blog, we will explore big data formats, their advantages, the role of big data in B2B marketing, and how businesses can use it to gain a competitive advantage. 

There are three formats of Big Data functions. 

Structured Data

Organized data which is easy to evaluate and sort since it is provided in predetermined characteristics in the form of tabular formats.

Example: Excel sheet of employee information details of an organization. 

Unstructured Data 

Any data in an unknown format that is typically larger and volume and cannot be quickly processed. This data is complex as it combines text, images, and video files. It is quite a task to analyse this data because of its raw nature. 

Example: search results of a Google search. 

Semi-structured Data

Combination of structured and unstructured data. It contains some structured data properties but lacks the proper specifics of an organizational format or data models. 

Example: XML files of personal data.

Advantages of Big Data in B2B Marketing 

  • Big data helps to analyse and re-develop your product and services. We can understand the consumer's sentiments and make the necessary changes by analysing the information provided.
  • Big data helps you to diversify revenue streams. We can understand the trends to identify additional revenue streams by analysing the data.
  • We can review our competitor's activities through big data by scanning social media feeds and print media articles.
  • Big data helps in the creation of focused marketing efforts. We can amplify results in lead generation, targeting, and increased sales through big data. With the combination of analytics and AI, we can identify target audience, and activities.  

Big Data’s Role in B2B Marketing 

As we have already understood, Big Data helps drive profitable results through focused lead generation and targeting efforts. Combining it with predictive analysis is one way to achieve good results through big data. With combined predictive analysis and big data, we can do consumer profiling to understand our target market. In simpler terms, we can determine essential consumer behaviours to help create a better consumer experience.

Big data helps create a unified framework within the organization with specific goals. We can obtain data sources through these systems to create a go-to marketing strategy and drive targeted advertising campaigns.We can also drive competitive advantage through big data, which helps optimize our digital marketing strategies and advertising services.

Key takeaways for B2B companies 

By providing personalized and targeted consumer experience across all channels, we can achieve more ROI in our marketing efforts. 

Through big data, we can understand the relevance of precise targeting. With insights into consumer behaviour and preferences, marketers can tailor their messages to resonate with consumers. 

Big data can help leverage the organization's position in the industry. By identifying trends through the data, we can create marketing strategies that will help in staying ahead of our competitors. It will also help keep an eye on competitors and adapt to the trends.

Conclusion

Overall, Big Data is essential for B2B marketers looking to stay competitive in today's data-driven business environment. It can help B2B marketers optimize their lead generation and lead nurturing efforts by identifying the most effective channels, messaging, and tactics to reach their target audience. By leveraging the power of Big Data, B2B marketers can gain a deeper understanding of their consumers and prospects, ultimately driving more revenue for their business 

Need help in creating a dynamic marketing strategy? Contact Us 

Source

25+ impressive big data statistics for 2023. Techjury. (n.d.). https://techjury.net/blog/big-data-statistics/  

 Why Big Data is Crucial in B2B Marketing

Why Big Data is Crucial in B2B Marketing

By Paramita Patra

Published on 31st, May, 2023

In the past decade, we have realized that data is the weapon to leverage any business to great heights. The big data analytics market is set to reach $103 billion by 2023 (Techjury). In today's digital age, big data has become integral to almost every industry, including marketing. In B2B marketing, big data has emerged as a powerful tool for driving growth and profitability. By leveraging big data, B2B marketers can deeply understand their target audience, identify key trends, and make informed decisions that drive results.

In this blog, we will explore big data formats, their advantages, the role of big data in B2B marketing, and how businesses can use it to gain a competitive advantage. 

There are three formats of Big Data functions. 

Structured Data

Organized data which is easy to evaluate and sort since it is provided in predetermined characteristics in the form of tabular formats.

Example: Excel sheet of employee information details of an organization. 

Unstructured Data 

Any data in an unknown format that is typically larger and volume and cannot be quickly processed. This data is complex as it combines text, images, and video files. It is quite a task to analyse this data because of its raw nature. 

Example: search results of a Google search. 

Semi-structured Data

Combination of structured and unstructured data. It contains some structured data properties but lacks the proper specifics of an organizational format or data models. 

Example: XML files of personal data.

Advantages of Big Data in B2B Marketing 

  • Big data helps to analyse and re-develop your product and services. We can understand the consumer's sentiments and make the necessary changes by analysing the information provided.
  • Big data helps you to diversify revenue streams. We can understand the trends to identify additional revenue streams by analysing the data.
  • We can review our competitor's activities through big data by scanning social media feeds and print media articles.
  • Big data helps in the creation of focused marketing efforts. We can amplify results in lead generation, targeting, and increased sales through big data. With the combination of analytics and AI, we can identify target audience, and activities.  

Big Data’s Role in B2B Marketing 

As we have already understood, Big Data helps drive profitable results through focused lead generation and targeting efforts. Combining it with predictive analysis is one way to achieve good results through big data. With combined predictive analysis and big data, we can do consumer profiling to understand our target market. In simpler terms, we can determine essential consumer behaviours to help create a better consumer experience.

Big data helps create a unified framework within the organization with specific goals. We can obtain data sources through these systems to create a go-to marketing strategy and drive targeted advertising campaigns.We can also drive competitive advantage through big data, which helps optimize our digital marketing strategies and advertising services.

Key takeaways for B2B companies 

By providing personalized and targeted consumer experience across all channels, we can achieve more ROI in our marketing efforts. 

Through big data, we can understand the relevance of precise targeting. With insights into consumer behaviour and preferences, marketers can tailor their messages to resonate with consumers. 

Big data can help leverage the organization's position in the industry. By identifying trends through the data, we can create marketing strategies that will help in staying ahead of our competitors. It will also help keep an eye on competitors and adapt to the trends.

Conclusion

Overall, Big Data is essential for B2B marketers looking to stay competitive in today's data-driven business environment. It can help B2B marketers optimize their lead generation and lead nurturing efforts by identifying the most effective channels, messaging, and tactics to reach their target audience. By leveraging the power of Big Data, B2B marketers can gain a deeper understanding of their consumers and prospects, ultimately driving more revenue for their business 

Need help in creating a dynamic marketing strategy? Contact Us 

Source

25+ impressive big data statistics for 2023. Techjury. (n.d.). https://techjury.net/blog/big-data-statistics/  

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