By Arko Chandra Published on : Oct 1, 2022
If your content doesn’t make your audience content, could that content be called content? Well, this may not qualify as a tongue-twister, but it’s surely something to think about.
The question here is what makes great content great. And there’s no single answer – there are near-infinite factors that make for the success of content. Of all those factors, content marketing strategy is one.
Now, content marketing is a tricky concept, and one of the subtle ways to crack it is to take it slow. Planning your content ahead is sensible, but planning it way ahead is not a recommended practice.
Let’s see why being a turtle than being a rabbit is good in content marketing.
When you fashion a content strategy, you do it keeping in mind the current trends, technology, and everything that strengthens that strategy. And the scenario today is such that the market is too volatile to predict what it has in store in the near future. So, planning your content strategy too early does you no good as you again have to change or update it once any new trend comes into being.
You can never be 100% sure that the content strategy you craft will hit the bull’s eye without a doubt. That’s why it is always better to take small steps and see if you’re heading in the right direction.
For instance, you formulate a strategy for the next six months, but it fails in its fourth month. So, what do you do now? You again have to think of something quirky to save your sinking boat. All this is too risky and so not advisable. A better way will be if you divide your planning into two parts – each for three months. That way, you can evaluate the performance of your content, and if it’s satisfactory, you can continue with your existing plan for the next three months; otherwise, draw a new one.
All of your hard work in meticulously planning the content strategy is ultimately for a single thing – the promotion of your brand, and you can’t accomplish that until you win your audience with your content. But you cannot do this if you ignore your audience’s feedback on your content. When you finalize a strategy that stretches for a long time, you fail to factor in the feedback and consequently fail to improve your content.
Chopping up your strategy into smaller pieces helps you consider your audience’s reviews effectively and upgrade your upcoming content plan accordingly. And your brand promotion works like a hot knife through butter.
Only following the above steps won’t cut it for your brand unless you have killer content, to begin with. So, focus on creating meaningful, relevant, and quality content while planning on your content calendar not too far ahead.
By Arko Chandra
Published on 1st, Oct, 2022
If your content doesn’t make your audience content, could that content be called content? Well, this may not qualify as a tongue-twister, but it’s surely something to think about.
The question here is what makes great content great. And there’s no single answer – there are near-infinite factors that make for the success of content. Of all those factors, content marketing strategy is one.
Now, content marketing is a tricky concept, and one of the subtle ways to crack it is to take it slow. Planning your content ahead is sensible, but planning it way ahead is not a recommended practice.
Let’s see why being a turtle than being a rabbit is good in content marketing.
When you fashion a content strategy, you do it keeping in mind the current trends, technology, and everything that strengthens that strategy. And the scenario today is such that the market is too volatile to predict what it has in store in the near future. So, planning your content strategy too early does you no good as you again have to change or update it once any new trend comes into being.
You can never be 100% sure that the content strategy you craft will hit the bull’s eye without a doubt. That’s why it is always better to take small steps and see if you’re heading in the right direction.
For instance, you formulate a strategy for the next six months, but it fails in its fourth month. So, what do you do now? You again have to think of something quirky to save your sinking boat. All this is too risky and so not advisable. A better way will be if you divide your planning into two parts – each for three months. That way, you can evaluate the performance of your content, and if it’s satisfactory, you can continue with your existing plan for the next three months; otherwise, draw a new one.
All of your hard work in meticulously planning the content strategy is ultimately for a single thing – the promotion of your brand, and you can’t accomplish that until you win your audience with your content. But you cannot do this if you ignore your audience’s feedback on your content. When you finalize a strategy that stretches for a long time, you fail to factor in the feedback and consequently fail to improve your content.
Chopping up your strategy into smaller pieces helps you consider your audience’s reviews effectively and upgrade your upcoming content plan accordingly. And your brand promotion works like a hot knife through butter.
Only following the above steps won’t cut it for your brand unless you have killer content, to begin with. So, focus on creating meaningful, relevant, and quality content while planning on your content calendar not too far ahead.
