By Paramita Patra Published on : May 25, 2023
Email marketing has been a staple in B2B marketing strategies for years, but with advancements in technology and changing consumer behaviors, the future of email marketing is constantly evolving. Email marketing has become an essential part of any B2B marketer's toolkit in today's digital landscape. Email generates $36 for every $1 spent(snov.io).
In 2023, an average of 347.3 billion emails are sent and received per day- a 4.3% increase from the previous year, and it's forecasted to increase further by a similar margin in 2024-hitting 361.6 billion(snov.io).
In this blog, we will explore the latest trends in B2B email marketing, which will determine the future and help businesses to connect with their target audience and drive growth.
Following are some trends which have gain traction in email marketing
One particular strategy has proved to be a game changer for email marketing. Email newsletters have resurrected itself to become one of the most successful strategies for email marketing. 40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy(snov.io). Email newsletters are one of the best tools for lead building and nurturing. You can engage with your customers personally without sounding too salesy.
Email newsletters are a great way to communicate and maintain relationships with customers. With personalized messages and relevant content, you can establish trust with your audience. You can drive business by promoting your products and services and nurture a hesitant customer by offering discounts or special promotions. It also helps in building trust by showcasing previous customer success stories.
Email newsletters are a great way to develop and maintain relationships with your subscribers. By consistently providing relevant content, you can establish trust and credibility.
Email newsletters can help increase engagement with your brand by providing updates on company news, product launches, and industry insights.
By including call-to-action (CTAs) in your newsletters, you can encourage subscribers to take action and engage further with your brand. It can lead to new leads and opportunities for your business.
Personalization has become necessary in B2B email marketing. Personalized emails can help increase open rates and click-through rates. It allows you to deliver highly relevant content to your recipients. The relevance increases the chances of your emails being opened, read, and acted upon.B2B email marketing helps in fostering a sense of connection and demonstrating that you understand the recipient's unique needs.
It can be achieved by using the recipient's name on the email, creating email lists based on demographic behaviors, and tailoring the email content found on the recipient's interests or needs.
With more people accessing their email on mobile devices, B2B emails must be optimized for mobile viewing. It means designing emails in a responsive layout that adapts to different screen sizes. It can help reach a larger audience and increase the chances of your emails being opened and read.
It can be done by creating short subject lines, concise content, and optimizing images and videos used in the email. It improves the overall user experience and reduces the likelihood of recipients deleting or ignoring your emails due to poor readability or functionality.
Video content is becoming increasingly popular in B2B email marketing. Video content can increase engagement rates and is a great way to stand out from competitors. Including video content in your emails can lead to higher engagement rates as recipients prefer watching a video to reading a lengthy email.
Videos offer a dynamic medium for storytelling and conveying complex messages. It helps you communicate your value proposition more effectively. With videos, you can demonstrate product features, showcase case studies, or present customer testimonials in a more compelling and visually appealing way.
Automation is becoming prevalent in B2B email marketing campaigns. Automated emails can be used to nurture leads, welcome new subscribers, and even re-engage inactive subscribers. It helps save time and improve the efficiency of B2B email marketing campaigns.
Automation in email marketing helps avoid time-consuming tasks like audience segmentation, leads nurturing, scheduling and execution of campaigns, and improving cross-communication between teams.
With the evolution of AI and machine learning, companies are using it to optimize their B2B email campaigns. Companies use these technologies to analyze data, predict customer behavior and automate certain aspects of their email marketing campaigns.
AI helps improve our email marketing efforts by reducing the time you manually analyze real-time data. As we streamline the process, AI becomes a beneficial investment for the future.
Overall, the future of B2B email marketing is exciting, with endless possibilities for businesses. B2B email marketing will remain essential to reach and engage with the target audience. By embracing personalized strategies and data insights, B2B marketers can build stronger relationships with their subscribers and drive business growth.
Source: Holovach, H. (2023a, March 15). 105 email marketing statistics you should know in 2023. Snovio Labs. https://snov.io/blog/email-marketing-statistics/
Need help with creating a viable marketing strategy?
Email marketing has been a staple in B2B marketing strategies for years, but with advancements in technology and changing consumer behaviors, the future of email marketing is constantly evolving. Email marketing has become an essential part of any B2B marketer's toolkit in today's digital landscape. Email generates $36 for every $1 spent(snov.io).
In 2023, an average of 347.3 billion emails are sent and received per day- a 4.3% increase from the previous year, and it's forecasted to increase further by a similar margin in 2024-hitting 361.6 billion(snov.io).
In this blog, we will explore the latest trends in B2B email marketing, which will determine the future and help businesses to connect with their target audience and drive growth.
Following are some trends which have gain traction in email marketing
One particular strategy has proved to be a game changer for email marketing. Email newsletters have resurrected itself to become one of the most successful strategies for email marketing. 40% of B2B marketers claim that email newsletters are the most important tactic in their content marketing strategy(snov.io). Email newsletters are one of the best tools for lead building and nurturing. You can engage with your customers personally without sounding too salesy.
Email newsletters are a great way to communicate and maintain relationships with customers. With personalized messages and relevant content, you can establish trust with your audience. You can drive business by promoting your products and services and nurture a hesitant customer by offering discounts or special promotions. It also helps in building trust by showcasing previous customer success stories.
Email newsletters are a great way to develop and maintain relationships with your subscribers. By consistently providing relevant content, you can establish trust and credibility.
Email newsletters can help increase engagement with your brand by providing updates on company news, product launches, and industry insights.
By including call-to-action (CTAs) in your newsletters, you can encourage subscribers to take action and engage further with your brand. It can lead to new leads and opportunities for your business.
Personalization has become necessary in B2B email marketing. Personalized emails can help increase open rates and click-through rates. It allows you to deliver highly relevant content to your recipients. The relevance increases the chances of your emails being opened, read, and acted upon.B2B email marketing helps in fostering a sense of connection and demonstrating that you understand the recipient's unique needs.
It can be achieved by using the recipient's name on the email, creating email lists based on demographic behaviors, and tailoring the email content found on the recipient's interests or needs.
With more people accessing their email on mobile devices, B2B emails must be optimized for mobile viewing. It means designing emails in a responsive layout that adapts to different screen sizes. It can help reach a larger audience and increase the chances of your emails being opened and read.
It can be done by creating short subject lines, concise content, and optimizing images and videos used in the email. It improves the overall user experience and reduces the likelihood of recipients deleting or ignoring your emails due to poor readability or functionality.
Video content is becoming increasingly popular in B2B email marketing. Video content can increase engagement rates and is a great way to stand out from competitors. Including video content in your emails can lead to higher engagement rates as recipients prefer watching a video to reading a lengthy email.
Videos offer a dynamic medium for storytelling and conveying complex messages. It helps you communicate your value proposition more effectively. With videos, you can demonstrate product features, showcase case studies, or present customer testimonials in a more compelling and visually appealing way.
Automation is becoming prevalent in B2B email marketing campaigns. Automated emails can be used to nurture leads, welcome new subscribers, and even re-engage inactive subscribers. It helps save time and improve the efficiency of B2B email marketing campaigns.
Automation in email marketing helps avoid time-consuming tasks like audience segmentation, leads nurturing, scheduling and execution of campaigns, and improving cross-communication between teams.
With the evolution of AI and machine learning, companies are using it to optimize their B2B email campaigns. Companies use these technologies to analyze data, predict customer behavior and automate certain aspects of their email marketing campaigns.
AI helps improve our email marketing efforts by reducing the time you manually analyze real-time data. As we streamline the process, AI becomes a beneficial investment for the future.
Overall, the future of B2B email marketing is exciting, with endless possibilities for businesses. B2B email marketing will remain essential to reach and engage with the target audience. By embracing personalized strategies and data insights, B2B marketers can build stronger relationships with their subscribers and drive business growth.
Source: Holovach, H. (2023a, March 15). 105 email marketing statistics you should know in 2023. Snovio Labs. https://snov.io/blog/email-marketing-statistics/
Need help with creating a viable marketing strategy?
