By Arko Chandra Published on : Dec 8, 2022
Ecommerce is exponentially booming as technology continues to jazz it up by the second. Interestingly, the need for smart, flexible ecommerce solutions is no longer just limited to B2C but has reached a fair level in B2B too.
However, traditional ecommerce is not capable of meeting the contemporary intricacies of B2B businesses and the extraordinary customer expectations. Here comes composable commerce to equip B2B brands in every way possible so they create an unmatched digital ecommerce experience.
Let’s dig deeper to have a better understanding of composable commerce.
Composable commerce is a development approach of selecting the best-of-breed ecommerce elements and composing them into a custom application. This approach of bundling these elements, better known as PBCs, offers greater flexibility than traditional ecommerce platforms as businesses get to continuously optimize the experiences for the audience.
Packaged Business Capabilities (PBCs) are the individual components constituting a composable commerce platform. Each PBC is a typical standalone solution that interacts with the other elements through APIs. For instance, a PBC could be pricing, a shopping cart, a customer, etc.
Composable commerce is more than just separating the frontend and backend components of a commerce platform; it goes the extra mile to utilize modern technologies, namely MACH (Microservices, API, Cloud, and Headless) and JAMstack (JavaScript, APIs, and Markup) to adapt to the volatile market dynamics in a snap and thus always keep businesses up and running.
The ever-growing complexities in B2B businesses, or for that matter, in any business space, ask for a commerce mechanism that can be tweaked as per needs, thus providing enhanced functionalities and better performance.
Your B2B ecommerce platform shouldn’t be similar to any of your competitors because that is a key differentiator that makes you stand out to your audience. With composable commerce, you get complete freedom and flexibility to design your platform as per your and your target audience’s unique needs. You can pick out the best components from multiple vendors, craft your one-of-a-kind solution, and leverage this competitive edge to surpass your rivals.
Personalization is doing the rounds in B2B after having proven its worth in the B2C realm. 80% of customers are more likely to buy from a firm that offers personalized experiences (Source: Epsilon). Continuing along the lines of the above point, we can say that a more customized ecommerce portal would grab more attention of B2B buyers.
Using composable, you’d be able to furnish a transparent experience to your customers where they’d have access to their accounts and orders as well as receive personalized offers. On top of that, enabling repeat ordering and offering loyalty programs are other subtle ways to acing customer experience.
The low-code feature that a composable architecture provides untangles the complexities involved in integrating multiple technologies. So, businesses can interact with different software silos with better effectiveness and efficiency. Also, businesses would have to hire lesser IT professionals to maneuver this much simpler mechanism, thus cutting costs.
A traditional ecommerce solution may quench your needs when you’re just starting out. However, as days turn into years, your business will scale, and so should your ecommerce platform. With market expansions and new product launches in line, you wouldn’t want your website to slow down or crash due to limited capacity. With composable commerce, you have the perk of cloud-based architecture, which ensures infinite scalability.
With composable commerce, you only pay for the features you need for your ecommerce store. On the contrary, in a traditional ecommerce solution, there may be some features that you can perfectly do without; nevertheless, you have to pay for those. That is not worth it in these tumultuous economic times.
All of these diverse features of composable commerce would directly impact your revenue, and it’d experience nothing but an upward curve. Adopting a composable solution may seem like a hassle, but when you’re done setting it up, your B2B business will get much smoother than ever before.
By Arko Chandra
Published on 8th, Dec, 2022
Ecommerce is exponentially booming as technology continues to jazz it up by the second. Interestingly, the need for smart, flexible ecommerce solutions is no longer just limited to B2C but has reached a fair level in B2B too.
However, traditional ecommerce is not capable of meeting the contemporary intricacies of B2B businesses and the extraordinary customer expectations. Here comes composable commerce to equip B2B brands in every way possible so they create an unmatched digital ecommerce experience.
Let’s dig deeper to have a better understanding of composable commerce.
Composable commerce is a development approach of selecting the best-of-breed ecommerce elements and composing them into a custom application. This approach of bundling these elements, better known as PBCs, offers greater flexibility than traditional ecommerce platforms as businesses get to continuously optimize the experiences for the audience.
Packaged Business Capabilities (PBCs) are the individual components constituting a composable commerce platform. Each PBC is a typical standalone solution that interacts with the other elements through APIs. For instance, a PBC could be pricing, a shopping cart, a customer, etc.
Composable commerce is more than just separating the frontend and backend components of a commerce platform; it goes the extra mile to utilize modern technologies, namely MACH (Microservices, API, Cloud, and Headless) and JAMstack (JavaScript, APIs, and Markup) to adapt to the volatile market dynamics in a snap and thus always keep businesses up and running.
The ever-growing complexities in B2B businesses, or for that matter, in any business space, ask for a commerce mechanism that can be tweaked as per needs, thus providing enhanced functionalities and better performance.
Your B2B ecommerce platform shouldn’t be similar to any of your competitors because that is a key differentiator that makes you stand out to your audience. With composable commerce, you get complete freedom and flexibility to design your platform as per your and your target audience’s unique needs. You can pick out the best components from multiple vendors, craft your one-of-a-kind solution, and leverage this competitive edge to surpass your rivals.
Personalization is doing the rounds in B2B after having proven its worth in the B2C realm. 80% of customers are more likely to buy from a firm that offers personalized experiences (Source: Epsilon). Continuing along the lines of the above point, we can say that a more customized ecommerce portal would grab more attention of B2B buyers.
Using composable, you’d be able to furnish a transparent experience to your customers where they’d have access to their accounts and orders as well as receive personalized offers. On top of that, enabling repeat ordering and offering loyalty programs are other subtle ways to acing customer experience.
The low-code feature that a composable architecture provides untangles the complexities involved in integrating multiple technologies. So, businesses can interact with different software silos with better effectiveness and efficiency. Also, businesses would have to hire lesser IT professionals to maneuver this much simpler mechanism, thus cutting costs.
A traditional ecommerce solution may quench your needs when you’re just starting out. However, as days turn into years, your business will scale, and so should your ecommerce platform. With market expansions and new product launches in line, you wouldn’t want your website to slow down or crash due to limited capacity. With composable commerce, you have the perk of cloud-based architecture, which ensures infinite scalability.
With composable commerce, you only pay for the features you need for your ecommerce store. On the contrary, in a traditional ecommerce solution, there may be some features that you can perfectly do without; nevertheless, you have to pay for those. That is not worth it in these tumultuous economic times.
All of these diverse features of composable commerce would directly impact your revenue, and it’d experience nothing but an upward curve. Adopting a composable solution may seem like a hassle, but when you’re done setting it up, your B2B business will get much smoother than ever before.
