By Arko Chandra Published on : Sep 17, 2022
Q4 is just two weeks away, and with that, the holiday season is set to commence. B2C marketers leverage this season to get creative with their campaigns and launch new products.
But what’s there for B2B marketers this festive season?
What can they do to bring new leads into their pipeline?
Read on to explore the ins and outs of B2B holiday marketing and learn how marketers can capitalize on the same.
You have successfully executed numerous marketing campaigns for the first three quarters of the year, and no doubt you want to end the year with a big hit. And holiday marketing is one of the smartest moves to do that.
B2C customers are surfing products to gift their loved ones in the festive season. Similarly, B2B buyers are planning budgets and are on the lookout for new products/services to implement in the upcoming year. So, to make the most of this opportunity, your brand needs to strongly position itself during the holidays.
Many B2B firms are left with a “use it or lose it” budget as the year proceeds toward an end. These are unspent funds from the current year’s budget that won’t be available for use when the following year’s budget comes into effect. So, buyers would rather want to experiment with new campaigns than lose the funds.
Holidays are the apt time to showcase your human side to your clients instead of being an abstract entity. In the end, you are interacting with humans, and everyone craves human connection, especially during the festive season.
It’s best to get creative across all your marketing channels to fashion the holiday mood. Make your
website and landing pages are visually appealing and post holiday-themed blogs and guides to keep the seasonal celebration going and your audience engaged.
Holidays make for an apt time to show gratitude to your clients and make them feel valued. It costs you nothing, and your customers stay loyal to your brand. One of the classic ways is to leverage customer data to create a unique overview of each of your customer’s experiences with your brand. This can include facts, figures, and even exciting infographics.
Apart from adding a holiday touch to your brand, don’t forget to create a sense of urgency among your customers. FOMO is a strong driver to making your B2B clients purchase. You can create urgency using the following tried & tested tactics:
- Setting a deadline for an offer;
- Highlighting the upcoming price hikes;
- Showing scarcity
Holiday marketing is not just reserved for B2C brands; B2B firms, too, have an untapped potential to explore and position themselves and promote their products/services while establishing strong bonds with their audience.
By Arko Chandra
Published on 17th, Sep, 2022
Q4 is just two weeks away, and with that, the holiday season is set to commence. B2C marketers leverage this season to get creative with their campaigns and launch new products.
But what’s there for B2B marketers this festive season?
What can they do to bring new leads into their pipeline?
Read on to explore the ins and outs of B2B holiday marketing and learn how marketers can capitalize on the same.
You have successfully executed numerous marketing campaigns for the first three quarters of the year, and no doubt you want to end the year with a big hit. And holiday marketing is one of the smartest moves to do that.
B2C customers are surfing products to gift their loved ones in the festive season. Similarly, B2B buyers are planning budgets and are on the lookout for new products/services to implement in the upcoming year. So, to make the most of this opportunity, your brand needs to strongly position itself during the holidays.
Many B2B firms are left with a “use it or lose it” budget as the year proceeds toward an end. These are unspent funds from the current year’s budget that won’t be available for use when the following year’s budget comes into effect. So, buyers would rather want to experiment with new campaigns than lose the funds.
Holidays are the apt time to showcase your human side to your clients instead of being an abstract entity. In the end, you are interacting with humans, and everyone craves human connection, especially during the festive season.
It’s best to get creative across all your marketing channels to fashion the holiday mood. Make your
website and landing pages are visually appealing and post holiday-themed blogs and guides to keep the seasonal celebration going and your audience engaged.
Holidays make for an apt time to show gratitude to your clients and make them feel valued. It costs you nothing, and your customers stay loyal to your brand. One of the classic ways is to leverage customer data to create a unique overview of each of your customer’s experiences with your brand. This can include facts, figures, and even exciting infographics.
Apart from adding a holiday touch to your brand, don’t forget to create a sense of urgency among your customers. FOMO is a strong driver to making your B2B clients purchase. You can create urgency using the following tried & tested tactics:
- Setting a deadline for an offer;
- Highlighting the upcoming price hikes;
- Showing scarcity
Holiday marketing is not just reserved for B2C brands; B2B firms, too, have an untapped potential to explore and position themselves and promote their products/services while establishing strong bonds with their audience.
