By Arko Chandra Published on : Nov 4, 2022
Email nurtures on demand is a new strategy that marketers are adopting to furnish better customer experiences. So, what makes it a strong contender to traditional email nurtures?
Give this read to learn about email nurtures on demand and its amazing perks.
Email nurtures on demand refer to complete email nurture sequences that you host on your B2B company's website. So, your prospects can access the entire nurture at one go instead of awaiting your drip emails in their inbox.
Although this sounds like blog content, it's a bit different. Email nurtures take your prospects on a journey by bridging the knowledge gaps with relevant product info. This strategy works great in today's hyper-customer-focused marketing campaigns as opposed to the conventional email nurture model.
Just think of it this way - how many times a day do you go through a nurture email? You surely can't get the answer above two or three, right? So how can you expect your prospects to read all of your nurture emails on a daily basis? So, there's no point in sending a dozen nurture emails if 10 of them go unread. Additionally, drip campaigns break the continuity of the information you're trying to convey to your prospects. As a result, no matter how good your emails are, they tend to lose their value when sent in installments for a prolonged duration as prospects start losing patience awaiting your emails.
Email nurtures on demand, on the other hand, is a better alternative to traditional email nurtures. So, does that mean we do away with sending nurture emails? Of course not. We still send nurture emails, now, along with a link to our nurtures on the website. That way, any reader can access the emails they might have missed and even the info that they haven't yet received in their inbox. This helps in better engagement with prospects as they enjoy a better experience.
The conventional email nurturing model is an essential facet of lead gen. It helps track, report, and optimize various aspects, but it lacks a key thing - enhanced customer experience. On the flip side, email nurtures on demand hits the bull's eye of customer experience. Even though they might not generate as many leads as conventional email nurtures, they definitely have higher conversion rates.
Modern-day marketing is all about customer experience, and marketers should do everything not to compromise it at any cost.
If you are still hesitant about adopting email nurtures on demand, it's maybe because you are too fond of your MQLs. Instead, the marketing aim should involve generating high-quality leads. Incorporating this change will transform your marketing objective from generating a high volume of leads to grabbing high-quality leads.
By Arko Chandra
Published on 4th, Nov, 2022
Email nurtures on demand is a new strategy that marketers are adopting to furnish better customer experiences. So, what makes it a strong contender to traditional email nurtures?
Give this read to learn about email nurtures on demand and its amazing perks.
Email nurtures on demand refer to complete email nurture sequences that you host on your B2B company's website. So, your prospects can access the entire nurture at one go instead of awaiting your drip emails in their inbox.
Although this sounds like blog content, it's a bit different. Email nurtures take your prospects on a journey by bridging the knowledge gaps with relevant product info. This strategy works great in today's hyper-customer-focused marketing campaigns as opposed to the conventional email nurture model.
Just think of it this way - how many times a day do you go through a nurture email? You surely can't get the answer above two or three, right? So how can you expect your prospects to read all of your nurture emails on a daily basis? So, there's no point in sending a dozen nurture emails if 10 of them go unread. Additionally, drip campaigns break the continuity of the information you're trying to convey to your prospects. As a result, no matter how good your emails are, they tend to lose their value when sent in installments for a prolonged duration as prospects start losing patience awaiting your emails.
Email nurtures on demand, on the other hand, is a better alternative to traditional email nurtures. So, does that mean we do away with sending nurture emails? Of course not. We still send nurture emails, now, along with a link to our nurtures on the website. That way, any reader can access the emails they might have missed and even the info that they haven't yet received in their inbox. This helps in better engagement with prospects as they enjoy a better experience.
The conventional email nurturing model is an essential facet of lead gen. It helps track, report, and optimize various aspects, but it lacks a key thing - enhanced customer experience. On the flip side, email nurtures on demand hits the bull's eye of customer experience. Even though they might not generate as many leads as conventional email nurtures, they definitely have higher conversion rates.
Modern-day marketing is all about customer experience, and marketers should do everything not to compromise it at any cost.
If you are still hesitant about adopting email nurtures on demand, it's maybe because you are too fond of your MQLs. Instead, the marketing aim should involve generating high-quality leads. Incorporating this change will transform your marketing objective from generating a high volume of leads to grabbing high-quality leads.
