By Arko Chandra Published on : Feb 13, 2023
Marketing is not a one-size-fits-all strategy; you need different, innovative tactics to target your audience and get them on board with your call to action. That’s where demand generation comes in handy. Simply put, it’s about reaching the right people with the right message at the right time.
Let’s delve into some of the demand generation activities working wonders for businesses across verticals and learn what makes them so effective.
65% of buyers admit that thought leadership changed their perception of a brand for the better. (Source: Edelman)
Thought leadership is how to stand out from the copy-paste content ideas and present yourself as an expert. Attracting leads only for the sake of sales doesn’t work in the current market as much as sharing value and knowledge at every step of the customer journey.
As demand generation isn’t just a one-time game, thought leadership helps you prolong your marketing efforts and position your brand as a credible organization.
Reasons why thought leadership helps cut through the noise can be summarized in the following:
For example, StoryBrand is a content company helping brands elevate their brand message with exceptional courses, videos, and more. Donald Miller, the company’s CEO, has cemented his position as a thought leader with relevant written and video content centered around branding. That’s how he drives business for StoryBrand and keeps competition at bay by sharing authentic knowledge and not indulging in run-of-the-mill content.
As digital transformation continues to boom, businesses and customers take refuge in digital platforms to find each other.
Podcasts & webinars are true-and-tested gateways to establish relationships with your target audience, deliver knowledge and subtly promote your brand and, products & services.
Through webinars and podcasts, you can generate demand for your products/services and show your audience how your offerings alleviate their pain points.
When it comes to podcasts, you must be well aware of Gary Vaynerchuk, popularly known as Gary Vee. Through his podcasts and public appearance, he has built a brand around himself. He shares exemplary ideas and practical insights on self-development and business growth while boosting his reach using Q&A sessions and webinars to keep it two-way.
His example shows that the more you directly interact with your audience and guide them toward their solutions, the more appealing you’d be to them.
A study by Marketing Sherpa shows that lead scoring has resulted in a 77% boost in lead gen ROI over those not implementing scoring.
Lead scoring is more than tagging your leads with points; it helps you categorize leads based on their current journey stages and go after those on the verge of buying your product at the moment.
Even if you have qualified your leads, you still need to number your leads based on factors like website visits, email opens, social media interaction, etc., to understand whether or not a lead is worth your attention at any point in time.
For example, a company selling training courses to industry professionals wants to capture the most qualified leads in the market. So, it creates a lead scoring model based on website visits, form fill-ups, content downloads, and various other factors; based on these factors, the company can number the lead, sketching out a list with the high-numbered leads ready to be converted, and the rest needing further nurturing.
Content is hands down one of the most effective fuels for driving demand generation; however, it only works as expected (or more than that) when it doesn’t get rubbled under similar content already present on the web.
Content also becomes more effective when it’s in the form of storytelling; whether you run a B2B business of web applications or a B2C brand of toothpaste – you’ll have your way with your audience as long as you connect them with stories.
For example, Microsoft has their blog & news page named “Stories.” Here, they share their products, initiatives, events, and more and link all of these to the broader context of human lives, surpassing the categories of technology and innovation.
Depending on your business and its unique nuances, you need to use these strategies accordingly. To surpass the growing intricacies in the demand generation process, you need to mix & match strategies and optimize them sensibly to accomplish your market goals.
Still in a pickle on how to go about your demand generation strategy?
Allow us to lead the way for you…
By Arko Chandra
Published on 13th, Feb, 2023
Marketing is not a one-size-fits-all strategy; you need different, innovative tactics to target your audience and get them on board with your call to action. That’s where demand generation comes in handy. Simply put, it’s about reaching the right people with the right message at the right time.
Let’s delve into some of the demand generation activities working wonders for businesses across verticals and learn what makes them so effective.
65% of buyers admit that thought leadership changed their perception of a brand for the better. (Source: Edelman)
Thought leadership is how to stand out from the copy-paste content ideas and present yourself as an expert. Attracting leads only for the sake of sales doesn’t work in the current market as much as sharing value and knowledge at every step of the customer journey.
As demand generation isn’t just a one-time game, thought leadership helps you prolong your marketing efforts and position your brand as a credible organization.
Reasons why thought leadership helps cut through the noise can be summarized in the following:
For example, StoryBrand is a content company helping brands elevate their brand message with exceptional courses, videos, and more. Donald Miller, the company’s CEO, has cemented his position as a thought leader with relevant written and video content centered around branding. That’s how he drives business for StoryBrand and keeps competition at bay by sharing authentic knowledge and not indulging in run-of-the-mill content.
As digital transformation continues to boom, businesses and customers take refuge in digital platforms to find each other.
Podcasts & webinars are true-and-tested gateways to establish relationships with your target audience, deliver knowledge and subtly promote your brand and, products & services.
Through webinars and podcasts, you can generate demand for your products/services and show your audience how your offerings alleviate their pain points.
When it comes to podcasts, you must be well aware of Gary Vaynerchuk, popularly known as Gary Vee. Through his podcasts and public appearance, he has built a brand around himself. He shares exemplary ideas and practical insights on self-development and business growth while boosting his reach using Q&A sessions and webinars to keep it two-way.
His example shows that the more you directly interact with your audience and guide them toward their solutions, the more appealing you’d be to them.
A study by Marketing Sherpa shows that lead scoring has resulted in a 77% boost in lead gen ROI over those not implementing scoring.
Lead scoring is more than tagging your leads with points; it helps you categorize leads based on their current journey stages and go after those on the verge of buying your product at the moment.
Even if you have qualified your leads, you still need to number your leads based on factors like website visits, email opens, social media interaction, etc., to understand whether or not a lead is worth your attention at any point in time.
For example, a company selling training courses to industry professionals wants to capture the most qualified leads in the market. So, it creates a lead scoring model based on website visits, form fill-ups, content downloads, and various other factors; based on these factors, the company can number the lead, sketching out a list with the high-numbered leads ready to be converted, and the rest needing further nurturing.
Content is hands down one of the most effective fuels for driving demand generation; however, it only works as expected (or more than that) when it doesn’t get rubbled under similar content already present on the web.
Content also becomes more effective when it’s in the form of storytelling; whether you run a B2B business of web applications or a B2C brand of toothpaste – you’ll have your way with your audience as long as you connect them with stories.
For example, Microsoft has their blog & news page named “Stories.” Here, they share their products, initiatives, events, and more and link all of these to the broader context of human lives, surpassing the categories of technology and innovation.
Depending on your business and its unique nuances, you need to use these strategies accordingly. To surpass the growing intricacies in the demand generation process, you need to mix & match strategies and optimize them sensibly to accomplish your market goals.
Still in a pickle on how to go about your demand generation strategy?
Allow us to lead the way for you…
