By Harshal Wahane Published on : Feb 4, 2023
Personalization of your email marketing is a sure-shot way to make your email stand out from the regular ones. The individual on the receiving end believes the email was sent specifically for them. This generates a connection, and the recipient starts engaging more with your emails. 84% of customers say being treated like a person, not a number, is very important to winning their business (Salesforce). Businesses have adopted various methods to personalize email marketing strategies. Here are some of the best methods to upskill your game and stay ahead of the competition by customizing your email marketing.
One of the most important steps while customizing emails for your clients is gathering maximum information about them. 60% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases (Litmus). The data-collecting process provides analytics and insights into your audience and strengthens your email marketing strategy. The required data consists of names, locations, gender, date of birth, purchase, browsing histories, and behaviors. This information becomes handy when creating targeted emails or sending them to particular individuals. The recipient engages more with the emails that are directed toward them. This gives you the advantage of converting them into long-lasting customers.
A good subject line is essential to grab the attention of your targeted audience. Research showed that 64% of people make a decision to open emails based on subject lines (Barilliance, 2021). Using a trigger word while customizing your subject line has proven to be beneficial. Putting their names in the subject line is a trigger-based email and makes them feel like the mail is directed toward them specifically. This requires good research on gathering information in order to produce an effective subject line based on their behavior and choices.
After collecting all the data about your audience, segmenting them would be the next crucial step toward personalization. Segmentation can be done on the basis of their profile information and purchasing habits. Email marketers who segmented their audience before campaigning stated that the revenue generated increased to up to 760%. Targeted and segmented emails bring in 58% of all revenue (Notify Visitors). These elements play a vital role in making the email personalized and targeting the right type of audience with the correct personalized email. The segmentation can be done on the basis of the level of engagement, demographics, and purchasing habits. You can also segment your audience by separating the mobile and desktop users.
It's difficult to pinpoint the precise moment when you should send business emails. After all, people's habits are different; some may be early risers and workaholics, while others may like to check their email at the end of the day. 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster).
That is why it is critical to maintain track of your consumer information. Entrepreneurs and executives check their emails more regularly. Thus, the day of the week doesn't matter as much if they are your primary target audience to build your re-engagement strategies.
The process of customizing your email marketing starts way before you type an email. It starts with your target audience and their behavior. If you start segmenting them according to their preferences shown in the data and use a personalized and interesting subject line, the chances of increasing engagement with your email go higher.
Want to amplify your email marketing strategy?
Click here for more information.
Personalization of your email marketing is a sure-shot way to make your email stand out from the regular ones. The individual on the receiving end believes the email was sent specifically for them. This generates a connection, and the recipient starts engaging more with your emails. 84% of customers say being treated like a person, not a number, is very important to winning their business (Salesforce). Businesses have adopted various methods to personalize email marketing strategies. Here are some of the best methods to upskill your game and stay ahead of the competition by customizing your email marketing.
One of the most important steps while customizing emails for your clients is gathering maximum information about them. 60% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases (Litmus). The data-collecting process provides analytics and insights into your audience and strengthens your email marketing strategy. The required data consists of names, locations, gender, date of birth, purchase, browsing histories, and behaviors. This information becomes handy when creating targeted emails or sending them to particular individuals. The recipient engages more with the emails that are directed toward them. This gives you the advantage of converting them into long-lasting customers.
A good subject line is essential to grab the attention of your targeted audience. Research showed that 64% of people make a decision to open emails based on subject lines (Barilliance, 2021). Using a trigger word while customizing your subject line has proven to be beneficial. Putting their names in the subject line is a trigger-based email and makes them feel like the mail is directed toward them specifically. This requires good research on gathering information in order to produce an effective subject line based on their behavior and choices.
After collecting all the data about your audience, segmenting them would be the next crucial step toward personalization. Segmentation can be done on the basis of their profile information and purchasing habits. Email marketers who segmented their audience before campaigning stated that the revenue generated increased to up to 760%. Targeted and segmented emails bring in 58% of all revenue (Notify Visitors). These elements play a vital role in making the email personalized and targeting the right type of audience with the correct personalized email. The segmentation can be done on the basis of the level of engagement, demographics, and purchasing habits. You can also segment your audience by separating the mobile and desktop users.
It's difficult to pinpoint the precise moment when you should send business emails. After all, people's habits are different; some may be early risers and workaholics, while others may like to check their email at the end of the day. 99% of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster).
That is why it is critical to maintain track of your consumer information. Entrepreneurs and executives check their emails more regularly. Thus, the day of the week doesn't matter as much if they are your primary target audience to build your re-engagement strategies.
The process of customizing your email marketing starts way before you type an email. It starts with your target audience and their behavior. If you start segmenting them according to their preferences shown in the data and use a personalized and interesting subject line, the chances of increasing engagement with your email go higher.
Want to amplify your email marketing strategy?
Click here for more information.
