By Kshitij Depda Published on : Sep 21, 2022
With the end of the year approaching, it's truly one of the busiest times amidst the 4th fiscal quarter, which marks the beginning of October through the end of December. It's no secret that the holiday season leaves fewer "workable" hours and can be harder to get ahold of potential customers (especially in the B2B marketplace).
While the smell of pumpkin fills the air (and the neighborhood Starbucks), many people look to this time of year to think about how we are marking the down stretch to get your marketing and sales to close the year strong.
In this blog, we're looking at how you can amplify the voice of marketers in sailing last-minute efforts to optimize the pipeline for Q4 to help you close your year out strong and prepare you for a more profitable 2023!
Brands understand how important it is to build lasting relationships with their customers. Since they also know that these relationships take time to make, you'll want to initialize marketing goals as soon as possible for the upcoming quarter as the holiday season is approaching and people are likely to purchase. If you begin introducing yourself and your services now, you'll have plenty of time to push your interested consumers down the funnel at the time which is most important and where they'll be ready to convert just as the holiday season starts. By building prior branding to induce consumer trust in you, you'll have a solid foundation for hard sell pitches in Q4.
Another primary reason to start your Q4 ad buys sooner than later is the decidedly lower marketing cost in Q3. Sure, you can begin your campaigns any time, but the closer you get to Christmas, the more expensive your marketing will become.
Adespresso demonstrated in a study last year that Facebook cost-per-click (CPC) ad costs rise in the spring, descend in the summer to about 42 cents, and start rising at the beginning on October 1.
If you were advertising in the third quarter, on average, ads would cost you between 42 and 45 cents per click. If you put off advertising until the fourth quarter, you could be averaging between 50 and 53 cents, representing a 20% increase in ad spending.
According to MarTech Advisor, Facebook Ads grew 25% between Black Friday and Christmas in the past year, and it's not just Facebook. An increase of 20% is considered modest. Similar tendencies will be present across all digital channels, which is another argument for starting early.
As much as marketing is a science, we should not forget how it's also an art. Before they find their groove and nail one, many marketers need to go through a few campaigns. This is quite typical. It would not be entirely rational to anticipate that when you launch your first ad campaign, it will perform like Don Draper since you wouldn't expect to pick up a guitar for the first time and perform like Jimi. Since momentum development and campaign optimization take time, most big businesses run their advertising campaigns yearly to stay on top of performance trends.
By starting your campaigns early, you'll be able to nip any low-performing ads or strategies in the bud and optimize towards what performs best, all while keeping your costs as low as possible. By doing this, you'll find yourself in a much better position to tackle the challenges of Q4 and won't break the bank.
Never disregard quality face-to-face time. The 4th quarter is the prime time to connect with the senior (and executive) level decision makers.
With lighter schedules during the holiday seasons, executives are more open-minded and willing to explore opportunities they would not consider fitting into their schedule at other times of the year.
It's also a great time to grab coffee with someone in your network or reach out to potential partners to plan joint marketing ventures in the New Year.
100% of our marketing budget is allocated to performance marketing. Through performance, marketers continually follow the data to ensure we're driving a return on our investment. And while that's important all year, no time is more vital than Q4, when the most significant number of opportunities appear.
Creativity is the foundation of successful marketing, and great creativity only adds to your pipeline when you understand your customer and the problems they're trying to solve. In Q4, the creative team will focus on execution.
The first thing we do — and by first, it means Q3 at the very latest — is to ensure we understand today's customers. Our other focus — and the primary driver of success — is A/B testing. We relentlessly examine what copy resonates, whether creative is making an impression on our audience from the previous quarter, and any minor adjustments we can make to maximize return.
As the year draws to a close, we are rapidly approaching the end. The return on investment for each dollar spent at the end of Q3 is 2-3; you won't have to spend for the same inventory in the coming months. Ensure your brand maximizes the effectiveness of your advertising in Q4 by taking full advantage of the increased purchasing.
However, the fourth quarter is also the perfect time to position yourself with potential new customers that "didn't have enough room in their budget this year. Show them how you can increase their ROI and provide a huge delivery for them in 2023 because they are preoccupied with the Christmas rush.
If you're looking to bolster your sales in Q4, there are many ways to go about it. It all depends on your company's needs and the improvement you wish to make. The strategies above, however, will help guide you as you prepare your team for the busiest period of the year.
By Kshitij Depda
Published on 21st, Sep, 2022
With the end of the year approaching, it's truly one of the busiest times amidst the 4th fiscal quarter, which marks the beginning of October through the end of December. It's no secret that the holiday season leaves fewer "workable" hours and can be harder to get ahold of potential customers (especially in the B2B marketplace).
While the smell of pumpkin fills the air (and the neighborhood Starbucks), many people look to this time of year to think about how we are marking the down stretch to get your marketing and sales to close the year strong.
In this blog, we're looking at how you can amplify the voice of marketers in sailing last-minute efforts to optimize the pipeline for Q4 to help you close your year out strong and prepare you for a more profitable 2023!
Brands understand how important it is to build lasting relationships with their customers. Since they also know that these relationships take time to make, you'll want to initialize marketing goals as soon as possible for the upcoming quarter as the holiday season is approaching and people are likely to purchase. If you begin introducing yourself and your services now, you'll have plenty of time to push your interested consumers down the funnel at the time which is most important and where they'll be ready to convert just as the holiday season starts. By building prior branding to induce consumer trust in you, you'll have a solid foundation for hard sell pitches in Q4.
Another primary reason to start your Q4 ad buys sooner than later is the decidedly lower marketing cost in Q3. Sure, you can begin your campaigns any time, but the closer you get to Christmas, the more expensive your marketing will become.
Adespresso demonstrated in a study last year that Facebook cost-per-click (CPC) ad costs rise in the spring, descend in the summer to about 42 cents, and start rising at the beginning on October 1.
If you were advertising in the third quarter, on average, ads would cost you between 42 and 45 cents per click. If you put off advertising until the fourth quarter, you could be averaging between 50 and 53 cents, representing a 20% increase in ad spending.
According to MarTech Advisor, Facebook Ads grew 25% between Black Friday and Christmas in the past year, and it's not just Facebook. An increase of 20% is considered modest. Similar tendencies will be present across all digital channels, which is another argument for starting early.
As much as marketing is a science, we should not forget how it's also an art. Before they find their groove and nail one, many marketers need to go through a few campaigns. This is quite typical. It would not be entirely rational to anticipate that when you launch your first ad campaign, it will perform like Don Draper since you wouldn't expect to pick up a guitar for the first time and perform like Jimi. Since momentum development and campaign optimization take time, most big businesses run their advertising campaigns yearly to stay on top of performance trends.
By starting your campaigns early, you'll be able to nip any low-performing ads or strategies in the bud and optimize towards what performs best, all while keeping your costs as low as possible. By doing this, you'll find yourself in a much better position to tackle the challenges of Q4 and won't break the bank.
Never disregard quality face-to-face time. The 4th quarter is the prime time to connect with the senior (and executive) level decision makers.
With lighter schedules during the holiday seasons, executives are more open-minded and willing to explore opportunities they would not consider fitting into their schedule at other times of the year.
It's also a great time to grab coffee with someone in your network or reach out to potential partners to plan joint marketing ventures in the New Year.
100% of our marketing budget is allocated to performance marketing. Through performance, marketers continually follow the data to ensure we're driving a return on our investment. And while that's important all year, no time is more vital than Q4, when the most significant number of opportunities appear.
Creativity is the foundation of successful marketing, and great creativity only adds to your pipeline when you understand your customer and the problems they're trying to solve. In Q4, the creative team will focus on execution.
The first thing we do — and by first, it means Q3 at the very latest — is to ensure we understand today's customers. Our other focus — and the primary driver of success — is A/B testing. We relentlessly examine what copy resonates, whether creative is making an impression on our audience from the previous quarter, and any minor adjustments we can make to maximize return.
As the year draws to a close, we are rapidly approaching the end. The return on investment for each dollar spent at the end of Q3 is 2-3; you won't have to spend for the same inventory in the coming months. Ensure your brand maximizes the effectiveness of your advertising in Q4 by taking full advantage of the increased purchasing.
However, the fourth quarter is also the perfect time to position yourself with potential new customers that "didn't have enough room in their budget this year. Show them how you can increase their ROI and provide a huge delivery for them in 2023 because they are preoccupied with the Christmas rush.
If you're looking to bolster your sales in Q4, there are many ways to go about it. It all depends on your company's needs and the improvement you wish to make. The strategies above, however, will help guide you as you prepare your team for the busiest period of the year.
