By Kshitij Depda Published on : Oct 15, 2022
Working with B2B clients for a good few years now and have learned the different patterns and challenges this market presents. One of the key observations is the effect that weekends have on traffic and engagement levels. Put simply; this is due to many simply not planning ways to engage with the weekend or probably wanting to schedule posts last minute, resulting in weekend waste for marketers.
In what's either a sign of the sorry state for b2b marketers who planned differently or insight into when biz users check out social media, The most pleasing time for business-to-business social media, according to BrandWatch's b2b Social Media Report, is on the weekends. The number of retweets per post is almost twice as high on Saturdays and Sundays as on any other day. The analysis, which includes sector breakdowns and baselines, claims that B2B businesses interact more with weekend tweets than weekday tweets.
Marketers are thus driven by this challenge to suggest that all clients take a more B2C approach to their B2B marketing. Even though the traditional factors of price, availability, and trust remain in a B2B decision-making process, modernizing and simplifying your communications can have considerable benefits.
At the far end of the marketing spectrum, you have AR/VR options that accommodate the future of gamification to inject an element of fun into your marketing tactics. You almost guarantee page revisits to be a part of the experience. Budgets don't always allow these to be utilized; say no more. But if they do, they could open a possibility for the audiences to engage with your brand and beyond.
You could be racking your brains for methods to include gamification in your sales funnel, but the beauty of this strategy is that it isn't required to do so. Simply engaging prospects with your brand through virtual reality is often enough to build a sustainable rapport and trust, which is a long-term goal.
In popular culture, the world of gamification still has a way to go before it's accessible by the B2B; however, there are still other ways to soothe your B2B marketing.
To relate to these modern times, one needs to utilize social media to be social, engage with your audience and share content that appeals to them inside and outside a preachy professional setting. A surefire win for about all B2B markets is creating content around the best mini breaks and giving them some ideas to maximize their annual leave. Furthermore, sharing team photos and stories is another great way to show that your company is human.
Creating material on the most incredible mini breaks and providing them with tips to make the most of their yearly leave is a surefire win to flourish in just about all B2B industries. It's also a great idea to share employee stories and images to demonstrate your company's humanity. You may also assess your branding; firms are increasingly employing vibrant colors and entertaining, contemporary typefaces to appeal to this new, younger generation of business professionals. Do they find your branding appealing? Or are you still stuck with the blues and greys to signify a B2B company?
B2B marketing strategies encompass a multitude of factors; the list above is merely a starting point. You may need a jump start to explore how these methods can be adapted for your business in more detail. A B2B decision-making process still involves end users, and while price, availability, and trust remain traditional factors, modernizing and relaxing your communications can have tremendous benefits. This offers Brand Sprints or can allow complete rebranding or simply a new strategy to help bring your company truly into 2023.
By Kshitij Depda
Published on 15th, Oct, 2022
Working with B2B clients for a good few years now and have learned the different patterns and challenges this market presents. One of the key observations is the effect that weekends have on traffic and engagement levels. Put simply; this is due to many simply not planning ways to engage with the weekend or probably wanting to schedule posts last minute, resulting in weekend waste for marketers.
In what's either a sign of the sorry state for b2b marketers who planned differently or insight into when biz users check out social media, The most pleasing time for business-to-business social media, according to BrandWatch's b2b Social Media Report, is on the weekends. The number of retweets per post is almost twice as high on Saturdays and Sundays as on any other day. The analysis, which includes sector breakdowns and baselines, claims that B2B businesses interact more with weekend tweets than weekday tweets.
Marketers are thus driven by this challenge to suggest that all clients take a more B2C approach to their B2B marketing. Even though the traditional factors of price, availability, and trust remain in a B2B decision-making process, modernizing and simplifying your communications can have considerable benefits.
At the far end of the marketing spectrum, you have AR/VR options that accommodate the future of gamification to inject an element of fun into your marketing tactics. You almost guarantee page revisits to be a part of the experience. Budgets don't always allow these to be utilized; say no more. But if they do, they could open a possibility for the audiences to engage with your brand and beyond.
You could be racking your brains for methods to include gamification in your sales funnel, but the beauty of this strategy is that it isn't required to do so. Simply engaging prospects with your brand through virtual reality is often enough to build a sustainable rapport and trust, which is a long-term goal.
In popular culture, the world of gamification still has a way to go before it's accessible by the B2B; however, there are still other ways to soothe your B2B marketing.
To relate to these modern times, one needs to utilize social media to be social, engage with your audience and share content that appeals to them inside and outside a preachy professional setting. A surefire win for about all B2B markets is creating content around the best mini breaks and giving them some ideas to maximize their annual leave. Furthermore, sharing team photos and stories is another great way to show that your company is human.
Creating material on the most incredible mini breaks and providing them with tips to make the most of their yearly leave is a surefire win to flourish in just about all B2B industries. It's also a great idea to share employee stories and images to demonstrate your company's humanity. You may also assess your branding; firms are increasingly employing vibrant colors and entertaining, contemporary typefaces to appeal to this new, younger generation of business professionals. Do they find your branding appealing? Or are you still stuck with the blues and greys to signify a B2B company?
B2B marketing strategies encompass a multitude of factors; the list above is merely a starting point. You may need a jump start to explore how these methods can be adapted for your business in more detail. A B2B decision-making process still involves end users, and while price, availability, and trust remain traditional factors, modernizing and relaxing your communications can have tremendous benefits. This offers Brand Sprints or can allow complete rebranding or simply a new strategy to help bring your company truly into 2023.
