By Arko Chandra Published on : Nov 21, 2022
Recession is looming around the corner, so companies can’t afford to waste a single penny on marketing, advertising, or for that matter, on anything that doesn’t project an approximate ROI.
Last week, LinkedIn, the digital hub for businesses, announced the rollout of a new range of product offerings that aim to provide greater value for money and help B2B businesses boost their marketing initiatives. From atypical ad formats to a campaign measurement tool to updates in search functionalities - LinkedIn aims to prepare B2B brands for the upcoming storm in every way possible.
Through these ads, marketers will be able to prioritize paid messages to prospects and surface only the relevant messages. This would help B2B companies utilize their ad spend judiciously and ensure that they’re connecting with the apt leads.
These ads would enable prospects to directly strike a conversation with the respective brand. This customer-first approach would leave no gap between marketers and consumers, and the former can very well personalize their strategies for each prospect.
It’s often seen that more than a brand’s posts, its individual employee posts on social media receive more engagement. So, LinkedIn will soon permit businesses on its platform to promote employee posts from their company handle. That way, B2B brands would get to “humanize” their company pages and consequently experience better customer engagement.
Marketing campaigns are better maneuvered when they’re better measured. With this new measurement platform, marketers would get a deeper understanding of how well their campaigns are driving revenue and business goals. The metrics would even enable marketers to communicate the tangible results of their efforts to marketing heads and stakeholders in a clear and precise way.
There’s no doubt that LinkedIn experiences an overwhelming number of articles and newsletters daily on its platform. To make these content types more easily searchable all across the internet, LinkedIn is going to introduce SEO titles, tags, and descriptions for them. The platform is even working on refining its product search functionality so that B2B companies would connect better with their target audience.
The Brand Safety Hub is a new platform built in collaboration with DoubleVerify, a media measurement and digital ad verification company. It has been developed with the aim of enhancing brand safety in ad placements. B2B marketers using this platform can now download and review the list of publishing partners that constitute LinkedIn’s Audience Network.
Marketers also get to prioritize specific content types that go with their brand and leverage multiple custom controls to facilitate precise targeting and avoid unwanted ad placements that may affect brand safety.
Uncertainty is what defines recession best. What will work and what won’t in times of economic doom is almost impossible to predict. What businesses can do, at the least, is stay active in the market and continue reaching their audience; LinkedIn’s new features seek to do just that for B2B firms and keep their business running.
Recession is looming around the corner, so companies can’t afford to waste a single penny on marketing, advertising, or for that matter, on anything that doesn’t project an approximate ROI.
Last week, LinkedIn, the digital hub for businesses, announced the rollout of a new range of product offerings that aim to provide greater value for money and help B2B businesses boost their marketing initiatives. From atypical ad formats to a campaign measurement tool to updates in search functionalities - LinkedIn aims to prepare B2B brands for the upcoming storm in every way possible.
Through these ads, marketers will be able to prioritize paid messages to prospects and surface only the relevant messages. This would help B2B companies utilize their ad spend judiciously and ensure that they’re connecting with the apt leads.
These ads would enable prospects to directly strike a conversation with the respective brand. This customer-first approach would leave no gap between marketers and consumers, and the former can very well personalize their strategies for each prospect.
It’s often seen that more than a brand’s posts, its individual employee posts on social media receive more engagement. So, LinkedIn will soon permit businesses on its platform to promote employee posts from their company handle. That way, B2B brands would get to “humanize” their company pages and consequently experience better customer engagement.
Marketing campaigns are better maneuvered when they’re better measured. With this new measurement platform, marketers would get a deeper understanding of how well their campaigns are driving revenue and business goals. The metrics would even enable marketers to communicate the tangible results of their efforts to marketing heads and stakeholders in a clear and precise way.
There’s no doubt that LinkedIn experiences an overwhelming number of articles and newsletters daily on its platform. To make these content types more easily searchable all across the internet, LinkedIn is going to introduce SEO titles, tags, and descriptions for them. The platform is even working on refining its product search functionality so that B2B companies would connect better with their target audience.
The Brand Safety Hub is a new platform built in collaboration with DoubleVerify, a media measurement and digital ad verification company. It has been developed with the aim of enhancing brand safety in ad placements. B2B marketers using this platform can now download and review the list of publishing partners that constitute LinkedIn’s Audience Network.
Marketers also get to prioritize specific content types that go with their brand and leverage multiple custom controls to facilitate precise targeting and avoid unwanted ad placements that may affect brand safety.
Uncertainty is what defines recession best. What will work and what won’t in times of economic doom is almost impossible to predict. What businesses can do, at the least, is stay active in the market and continue reaching their audience; LinkedIn’s new features seek to do just that for B2B firms and keep their business running.
