By Harshal Wahane Published on : Apr 6, 2023
Voice search generates more than $2 billion in sales (WebFX). The popularity of voice assistants like Siri, Google Assistant, and Alexa has altered how people interact with technology. I bet each of you has used one of these assistants at some point in time. This shift has also been a critical component for marketers who seek out different ways to enhance their business.
Buyer behavior has also changed, and marketers, particularly those who depend on SEO to drive more customers to their websites, need to upgrade their strategies to defeat the competition.
In this blog, we'll discuss how voice search has changed B2B SEO strategies and how businesses can adapt to the new landscape without losing touch with their target audience.
Instead of inputting their search terms into a search engine, users have been using voice search technologies to find information since its inception. This technology is included in smartphones, smart speakers, and digital assistants like Apple's Siri, Google Home, Microsoft Cortana, and Amazon's Alexa.
Users only need to ask a question or make a request, and the device will respond or carry out the task they have asked for. Natural language processing (NLP) is used by voice search technology to comprehend user voice commands and deliver the proper result.
The impact of voice search on B2B SEO strategies has been significant, and businesses must adapt to the changing landscape to remain visible.
22.8% of SEO professionals think voice search is the most important emerging SEO factor to watch (Search Engine Journal). The way individuals seek information online has changed due to voice search. Instead of utilizing short, precise keywords while conducting voice searches, users frequently utilize normal language and make inquiries. Companies must modify their keyword strategy to incorporate long-tail keywords and phrases with a more conversational tone.
For instance, you should focus on optimizing for lengthier, more conversational long-tail keywords such as "What are the finest B2B SEO strategies?" or "How can I raise my B2B SEO ranking?" rather than the keyword "B2B SEO."
Appearing in a Featured Snippet may help you rank in voice search. 40.7% of all voice search answers came from a Featured Snippet (Backlinko). Users frequently get a single response to their question while utilizing voice search, which is read out by the device. This indicates that marketers should concentrate on gaining featured snippets and clear, brief responses to frequently asked queries about their sector.
You can improve your chances of showing up in a featured snippet and become more visible in voice search results by producing high-quality content that responds to frequently asked inquiries about your industry.
58% of voice search users search for local business queries (Semrush). Finding a nearby shop or service with voice search is a common local search. So, to guarantee their inclusion in voice search results for their desired location, businesses must improve their websites and online presence for local search.
You can achieve this by optimizing the Google My Business page, ensuring that your website contains pertinent local keywords and data, and acquiring local backlinks.
Voice search results load faster than the average search results page (Backlinko). Because voice search is mainly used on mobile devices, businesses must concentrate on mobile SEO to make sure their website is accessible and simple to use on a mobile device.
This entails ensuring their website responds to mobile devices, enhancing website performance, and utilizing mobile-friendly design components, including unambiguous, concise headlines and easy-to-use navigation.
Voice search has become extremely popular in the current decade and will continue to be an important part of our lives. In the coming times, it is estimated to change the norms of the B2B industry. Marketers must add this crucial element of success to their SEO strategy to leave the competition far behind. Many businesses have already started using voice search to greatly impact the industry and generate more significant revenue. Adding this feature to your strategy is a win-win.
Are you looking for someone to up your marketing game?
Connect now, and let us take care of it.
1. Macy Storm (n.d.). 13 voice search statistics that prove you need voice search optimization. WebFX. Retrieved April 4, 2023, from https://www.webfx.com/blog/seo/voice-search-statistics/
2. Walsh, S. (2021, September 14). What matters now in SEO & where to focus next [survey results]. Search Engine Journal. Retrieved April 4, 2023, from https://www.searchenginejournal.com/state-of-seo-opportunities/418703/
3. Dean, B. (2018). Voice Search SEO Study. Backlinko. Retrieved 2023, from https://backlinko.com/voice-search-seo-study
4. Voice Search Marketing: What it is and why you need a strategy. Semrush. (n.d.). Retrieved April 4, 2023, from https://www.semrush.com/local-seo/voice-search-in-marketing/
5. Dean, B. (2018). Voice Search SEO Study. Backlinko. Retrieved 2023, from https://backlinko.com/voice-search-seo-study
Voice search generates more than $2 billion in sales (WebFX). The popularity of voice assistants like Siri, Google Assistant, and Alexa has altered how people interact with technology. I bet each of you has used one of these assistants at some point in time. This shift has also been a critical component for marketers who seek out different ways to enhance their business.
Buyer behavior has also changed, and marketers, particularly those who depend on SEO to drive more customers to their websites, need to upgrade their strategies to defeat the competition.
In this blog, we'll discuss how voice search has changed B2B SEO strategies and how businesses can adapt to the new landscape without losing touch with their target audience.
Instead of inputting their search terms into a search engine, users have been using voice search technologies to find information since its inception. This technology is included in smartphones, smart speakers, and digital assistants like Apple's Siri, Google Home, Microsoft Cortana, and Amazon's Alexa.
Users only need to ask a question or make a request, and the device will respond or carry out the task they have asked for. Natural language processing (NLP) is used by voice search technology to comprehend user voice commands and deliver the proper result.
The impact of voice search on B2B SEO strategies has been significant, and businesses must adapt to the changing landscape to remain visible.
22.8% of SEO professionals think voice search is the most important emerging SEO factor to watch (Search Engine Journal). The way individuals seek information online has changed due to voice search. Instead of utilizing short, precise keywords while conducting voice searches, users frequently utilize normal language and make inquiries. Companies must modify their keyword strategy to incorporate long-tail keywords and phrases with a more conversational tone.
For instance, you should focus on optimizing for lengthier, more conversational long-tail keywords such as "What are the finest B2B SEO strategies?" or "How can I raise my B2B SEO ranking?" rather than the keyword "B2B SEO."
Appearing in a Featured Snippet may help you rank in voice search. 40.7% of all voice search answers came from a Featured Snippet (Backlinko). Users frequently get a single response to their question while utilizing voice search, which is read out by the device. This indicates that marketers should concentrate on gaining featured snippets and clear, brief responses to frequently asked queries about their sector.
You can improve your chances of showing up in a featured snippet and become more visible in voice search results by producing high-quality content that responds to frequently asked inquiries about your industry.
58% of voice search users search for local business queries (Semrush). Finding a nearby shop or service with voice search is a common local search. So, to guarantee their inclusion in voice search results for their desired location, businesses must improve their websites and online presence for local search.
You can achieve this by optimizing the Google My Business page, ensuring that your website contains pertinent local keywords and data, and acquiring local backlinks.
Voice search results load faster than the average search results page (Backlinko). Because voice search is mainly used on mobile devices, businesses must concentrate on mobile SEO to make sure their website is accessible and simple to use on a mobile device.
This entails ensuring their website responds to mobile devices, enhancing website performance, and utilizing mobile-friendly design components, including unambiguous, concise headlines and easy-to-use navigation.
Voice search has become extremely popular in the current decade and will continue to be an important part of our lives. In the coming times, it is estimated to change the norms of the B2B industry. Marketers must add this crucial element of success to their SEO strategy to leave the competition far behind. Many businesses have already started using voice search to greatly impact the industry and generate more significant revenue. Adding this feature to your strategy is a win-win.
Are you looking for someone to up your marketing game?
Connect now, and let us take care of it.
1. Macy Storm (n.d.). 13 voice search statistics that prove you need voice search optimization. WebFX. Retrieved April 4, 2023, from https://www.webfx.com/blog/seo/voice-search-statistics/
2. Walsh, S. (2021, September 14). What matters now in SEO & where to focus next [survey results]. Search Engine Journal. Retrieved April 4, 2023, from https://www.searchenginejournal.com/state-of-seo-opportunities/418703/
3. Dean, B. (2018). Voice Search SEO Study. Backlinko. Retrieved 2023, from https://backlinko.com/voice-search-seo-study
4. Voice Search Marketing: What it is and why you need a strategy. Semrush. (n.d.). Retrieved April 4, 2023, from https://www.semrush.com/local-seo/voice-search-in-marketing/
5. Dean, B. (2018). Voice Search SEO Study. Backlinko. Retrieved 2023, from https://backlinko.com/voice-search-seo-study
