By Arko Chandra Published on : Oct 22, 2022
Reading blog posts is good, and seeing video content is okay too, but listening to podcasts has a different appeal altogether. The quality that makes podcasts so popular is that one can listen to them while being engaged in other work.
Podcasts are becoming a common term in the SaaS market as many brands are coming up with outstanding podcast content while simultaneously promoting their products/services and ramping up their sales numbers.
Let's walk you through the steps to cooking a successful SaaS podcast recipe.
Your podcast branding shouldn't say east if your SaaS branding says west. Your podcast cover is the first thing your audience will see, so ensure it makes a killer impression and perfectly conveys the brand message of your SaaS business. Choose the typography, colors, and designs consciously, making sure they resonate with your brand and your audience too.
There are numerous podcast platforms in the market, but not all will meet your requirements. Consider the ones that best go with your SaaS business and compare them based on price, functionalities, and other built-in features. Make sure the podcast hosting platform you choose has built-in analytics so that you can optimize your content, and it can automatically distribute your content on the RSS feeds of famous podcast players like Spotify, Apple Podcast, Google Podcast, etc.
To create a podcast that your audience can't get enough of, you need to put yourself in their shoes. Dedicated research of your audience's preferences, job titles, age, personal and professional motivations, and online behaviors will help you pick out podcast topics that yield higher engagement. Your topics, messaging, and brand tone should be in rhythm to hit the right chord with your audience.
Also, try not to experiment with different podcast formats too often; pick the one that best suits your brand and audience and try sticking to that.
Even if your content is valuable and trending, it isn't likely to cut unless your audience relates to it. And one of the best tactics to make your audience listen is to discuss their pain points, solve their problems, and in the process, educate them. To make it more engaging, you can ask your listeners to suggest podcast topics and provide feedback. Inviting industry leaders and subject matter experts from time to time also helps in enriching your content.
You need to reach your target audience with your podcast, and what better than social media to do that? Create a consistent message across all your social media channels to promote your podcast. You can even run paid ads on platforms where most SaaS buyers and enthusiasts hang out, like LinkedIn, Twitter, Facebook, etc. With proper marketing, promotions, and advertising, there's no way your podcast won't reach your target audience.
SaaS brands are proactively adopting podcasts as a primary medium to connect with their audience owing to their innate ability to attract and influence. The podcast trend is growing exponentially and shows no hints of going out of style anytime soon, so it's recommended you leverage it for your SaaS business too.
By Arko Chandra
Published on 22nd, Oct, 2022
Reading blog posts is good, and seeing video content is okay too, but listening to podcasts has a different appeal altogether. The quality that makes podcasts so popular is that one can listen to them while being engaged in other work.
Podcasts are becoming a common term in the SaaS market as many brands are coming up with outstanding podcast content while simultaneously promoting their products/services and ramping up their sales numbers.
Let's walk you through the steps to cooking a successful SaaS podcast recipe.
Your podcast branding shouldn't say east if your SaaS branding says west. Your podcast cover is the first thing your audience will see, so ensure it makes a killer impression and perfectly conveys the brand message of your SaaS business. Choose the typography, colors, and designs consciously, making sure they resonate with your brand and your audience too.
There are numerous podcast platforms in the market, but not all will meet your requirements. Consider the ones that best go with your SaaS business and compare them based on price, functionalities, and other built-in features. Make sure the podcast hosting platform you choose has built-in analytics so that you can optimize your content, and it can automatically distribute your content on the RSS feeds of famous podcast players like Spotify, Apple Podcast, Google Podcast, etc.
To create a podcast that your audience can't get enough of, you need to put yourself in their shoes. Dedicated research of your audience's preferences, job titles, age, personal and professional motivations, and online behaviors will help you pick out podcast topics that yield higher engagement. Your topics, messaging, and brand tone should be in rhythm to hit the right chord with your audience.
Also, try not to experiment with different podcast formats too often; pick the one that best suits your brand and audience and try sticking to that.
Even if your content is valuable and trending, it isn't likely to cut unless your audience relates to it. And one of the best tactics to make your audience listen is to discuss their pain points, solve their problems, and in the process, educate them. To make it more engaging, you can ask your listeners to suggest podcast topics and provide feedback. Inviting industry leaders and subject matter experts from time to time also helps in enriching your content.
You need to reach your target audience with your podcast, and what better than social media to do that? Create a consistent message across all your social media channels to promote your podcast. You can even run paid ads on platforms where most SaaS buyers and enthusiasts hang out, like LinkedIn, Twitter, Facebook, etc. With proper marketing, promotions, and advertising, there's no way your podcast won't reach your target audience.
SaaS brands are proactively adopting podcasts as a primary medium to connect with their audience owing to their innate ability to attract and influence. The podcast trend is growing exponentially and shows no hints of going out of style anytime soon, so it's recommended you leverage it for your SaaS business too.
