By Harshal Wahane Published on : Feb 8, 2023
LinkedIn has been an impactful platform for B2B marketers to boost sales. Indeed, there are several ways to use LinkedIn as a multiplier for your business communication efforts. It’s no surprise that 79% of marketers see LinkedIn as an excellent source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn (Kinsta). With marketers leaving no stone unturned in their efforts to generate qualified leads by making optimal use of LinkedIn, what solutions can you use to easily create even more B2B sales conversations? You can add these B2B sales strategies to your list to enhance your conversations.
30% of a company’s engagement on LinkedIn comes from employees (Hootsuite). Creating an excellent LinkedIn sales strategy is very crucial in contemporary times. Social selling through LinkedIn is a concept you and your employees must believe in to avoid atrocious adoption rates. As a result, the initial strategy is to aid in forming your own and your employees’ mindsets. A sure-shot way is to persuade them with statistics and results.
For instance, to support its sales teams with social selling and sharing, XO Communications, a top provider of IP and Data solutions, adopted GaggleAMP. They aimed to provide the sales staff with something to publish on their social media platforms. The sales teams at XO Communications leveraged this content to expand their audience and boost average sales. (Anders Pink)
While creating your company’s profile, one must ensure that it is strong enough to gain the attention of people right away. If you have a team of people associated with you, consider enhancing these buyer-centric strategies:
· Have a professional and approachable photograph
· Ensure packing your profile with engaging and informative content
· Mention the industry you cater to and about your services and offerings
· Share the latest transformations in your target content and keep your profile current
· Mention hashtags in your bio that drive your organization’s beliefs
Let’s take the example of Hubo, a network of hardware stores in Belgium with more than 150 physical sites that has historically catered to the do-it-yourself (DIY) market by providing a wide selection of premium brands. The business also provides hardware and materials for various DIYers, from casual hobbyists to ambitious and driven artisans. Hubo intends to enter a much broader market by providing a wider range of products and being a wonderful illustration of a customer experience approach. To generate a buyer-centric approach, Hubo started to pioneer its DIY concept through its chain of retailed stores, offering a good range and fair value. They also provided customers with promotional offers and various benefits with the Hubo Bonus Card to keep them involved with their products. (Informatica)
A good engagement strategy is one of the key points that can make your business stand out from the competition. In 2022, LinkedIn saw a 22% Increase in Engagement (The Social Shepherd). Building the maximum number of connections is not enough. Creating a good relationship with your target audience is important to initiate a sales conversation. Effective engagement plans that ensure building a healthy relationship with your connections are:
· Start to engage on your prospect’s content
· Share interesting content to win their interest
· Ask them for a referral
These methods could strengthen your strategies to engage with your target audience and turn them into your long-time customers.
For instance, Elektro-Material (EM) sells smart home technologies, lighting, household appliances, etc. They wanted to give detailed product information that customers increasingly anticipate in order to flourish in an increasingly competitive online industry. By concentrating on creating an accurate image of its product information and automating the onboarding and administration of product data, Elektro-Material was able to release new products one-quarter of the time and upload product catalogs from 900 suppliers in hours as opposed to months. Consequently, EM’s customers now get a comprehensive and accurate perspective of its goods and photographs, resulting in a two-fold increase in digital sales in the last two years. (Informatica)
92% of B2B buyers engage with sales professionals who are known as an industry thought leaders (LinkedIn). After connecting and building a good relationship with your prospects, you must try to be on the top of their mind by feeding them quality content. This will also provide you with the benefit of having you positioned as a thought leader and a trusted advisor in your industry. Here are some helpful strategies that will boost your content and gain a high engagement rate:
· Framing a post by addressing the prospect to whom the article, blog, or post is related
· Providing bullet points that carry little information about the content
· Using well-performing hashtags in the relevant niche
· Equipping a good LinkedIn scheduling tool to maintain consistency and discoverability
For example, Koala Rank, an all-in-one content marketing service for small B2B firms, drives ongoing business development for a variety of B2B firms that need to pre-educate their prospects and partially automate their buyer’s journey through educational content that speaks to their ideal customers’ true needs and pains.
Make an effort to engage in some form of activity every day! This involves scheduling time in your calendar to execute social selling LinkedIn tasks, developing checklists of what has to be done each day, week, and month, and following through. About 134.5 million users actively use LinkedIn each day. Additionally, over 48% are active monthly (The Social Shepherd). Actively engaging with your prospects and posting informative content in the niche you cater to create a big impact in starting a sales conversation that can strengthen your B2B sales strategies to convert them into full-time customers.
For instance, Johnson & Johnson, in order to communicate their brand narrative, created the “Road to a Vaccine” video series. They picked LinkedIn to promote content to a B2B audience because of the site’s live streaming and professional targeting features, as well as user confidence in the platform. Their employees participated and engaged with the target audience to draw their attention toward the series.
Throughout the series, the firm employed LinkedIn Live, Sponsored Content, and Message Ads to increase exposure and viewership. The statistics were as follows: 1,000 viewers within a minute of the live stream, over a million overall views, and an average of 983,000 total minutes viewed of each weekly show. The majority of spectators stayed for the whole 30-minute show!
LinkedIn has evolved into a formidable tool for organizations looking to locate prospective consumers and convert them into customers. A well-designed corporate profile may help your business succeed in an extremely competitive social channel. Posting relevant material and developing your network are the greatest ways to engage with your audience. You will be able to develop a long-lasting relationship with your clients if you construct a strong brand and keep an eye on your performance.
Looking forward to upgrade your strategies?
By Harshal Wahane
Published on 8th, Feb, 2023
LinkedIn has been an impactful platform for B2B marketers to boost sales. Indeed, there are several ways to use LinkedIn as a multiplier for your business communication efforts. It’s no surprise that 79% of marketers see LinkedIn as an excellent source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn (Kinsta). With marketers leaving no stone unturned in their efforts to generate qualified leads by making optimal use of LinkedIn, what solutions can you use to easily create even more B2B sales conversations? You can add these B2B sales strategies to your list to enhance your conversations.
30% of a company’s engagement on LinkedIn comes from employees (Hootsuite). Creating an excellent LinkedIn sales strategy is very crucial in contemporary times. Social selling through LinkedIn is a concept you and your employees must believe in to avoid atrocious adoption rates. As a result, the initial strategy is to aid in forming your own and your employees’ mindsets. A sure-shot way is to persuade them with statistics and results.
For instance, to support its sales teams with social selling and sharing, XO Communications, a top provider of IP and Data solutions, adopted GaggleAMP. They aimed to provide the sales staff with something to publish on their social media platforms. The sales teams at XO Communications leveraged this content to expand their audience and boost average sales. (Anders Pink)
While creating your company’s profile, one must ensure that it is strong enough to gain the attention of people right away. If you have a team of people associated with you, consider enhancing these buyer-centric strategies:
· Have a professional and approachable photograph
· Ensure packing your profile with engaging and informative content
· Mention the industry you cater to and about your services and offerings
· Share the latest transformations in your target content and keep your profile current
· Mention hashtags in your bio that drive your organization’s beliefs
Let’s take the example of Hubo, a network of hardware stores in Belgium with more than 150 physical sites that has historically catered to the do-it-yourself (DIY) market by providing a wide selection of premium brands. The business also provides hardware and materials for various DIYers, from casual hobbyists to ambitious and driven artisans. Hubo intends to enter a much broader market by providing a wider range of products and being a wonderful illustration of a customer experience approach. To generate a buyer-centric approach, Hubo started to pioneer its DIY concept through its chain of retailed stores, offering a good range and fair value. They also provided customers with promotional offers and various benefits with the Hubo Bonus Card to keep them involved with their products. (Informatica)
A good engagement strategy is one of the key points that can make your business stand out from the competition. In 2022, LinkedIn saw a 22% Increase in Engagement (The Social Shepherd). Building the maximum number of connections is not enough. Creating a good relationship with your target audience is important to initiate a sales conversation. Effective engagement plans that ensure building a healthy relationship with your connections are:
· Start to engage on your prospect’s content
· Share interesting content to win their interest
· Ask them for a referral
These methods could strengthen your strategies to engage with your target audience and turn them into your long-time customers.
For instance, Elektro-Material (EM) sells smart home technologies, lighting, household appliances, etc. They wanted to give detailed product information that customers increasingly anticipate in order to flourish in an increasingly competitive online industry. By concentrating on creating an accurate image of its product information and automating the onboarding and administration of product data, Elektro-Material was able to release new products one-quarter of the time and upload product catalogs from 900 suppliers in hours as opposed to months. Consequently, EM’s customers now get a comprehensive and accurate perspective of its goods and photographs, resulting in a two-fold increase in digital sales in the last two years. (Informatica)
92% of B2B buyers engage with sales professionals who are known as an industry thought leaders (LinkedIn). After connecting and building a good relationship with your prospects, you must try to be on the top of their mind by feeding them quality content. This will also provide you with the benefit of having you positioned as a thought leader and a trusted advisor in your industry. Here are some helpful strategies that will boost your content and gain a high engagement rate:
· Framing a post by addressing the prospect to whom the article, blog, or post is related
· Providing bullet points that carry little information about the content
· Using well-performing hashtags in the relevant niche
· Equipping a good LinkedIn scheduling tool to maintain consistency and discoverability
For example, Koala Rank, an all-in-one content marketing service for small B2B firms, drives ongoing business development for a variety of B2B firms that need to pre-educate their prospects and partially automate their buyer’s journey through educational content that speaks to their ideal customers’ true needs and pains.
Make an effort to engage in some form of activity every day! This involves scheduling time in your calendar to execute social selling LinkedIn tasks, developing checklists of what has to be done each day, week, and month, and following through. About 134.5 million users actively use LinkedIn each day. Additionally, over 48% are active monthly (The Social Shepherd). Actively engaging with your prospects and posting informative content in the niche you cater to create a big impact in starting a sales conversation that can strengthen your B2B sales strategies to convert them into full-time customers.
For instance, Johnson & Johnson, in order to communicate their brand narrative, created the “Road to a Vaccine” video series. They picked LinkedIn to promote content to a B2B audience because of the site’s live streaming and professional targeting features, as well as user confidence in the platform. Their employees participated and engaged with the target audience to draw their attention toward the series.
Throughout the series, the firm employed LinkedIn Live, Sponsored Content, and Message Ads to increase exposure and viewership. The statistics were as follows: 1,000 viewers within a minute of the live stream, over a million overall views, and an average of 983,000 total minutes viewed of each weekly show. The majority of spectators stayed for the whole 30-minute show!
LinkedIn has evolved into a formidable tool for organizations looking to locate prospective consumers and convert them into customers. A well-designed corporate profile may help your business succeed in an extremely competitive social channel. Posting relevant material and developing your network are the greatest ways to engage with your audience. You will be able to develop a long-lasting relationship with your clients if you construct a strong brand and keep an eye on your performance.
Looking forward to upgrade your strategies?
