By Harshal Wahane Published on : Apr 24, 2023
Targeted Messaging
50% is how much-wasted sales time can be reduced on unproductive prospecting with ABM (LinkedIn). By providing more focused communications, ABM can enhance the alignment between sales and marketing. ABM enables you to customize your messaging to specific accounts and people rather than using generalized marketing content that may or may not connect with your target. This raises conversion rates and exhibits a level of personalization and comprehension that can foster long-lasting relationships.
36% is how much your customer retention rate can increase with marketing and sales team alignment from ABM efforts (The Pipeline). ABM's KPIs and reporting requirements differ from those for traditional marketing campaigns. ABM is more concerned with KPIs like engagement and conversion rates than metrics like traffic or leads generated. Both the sales and marketing teams can stay on the same page and make data-driven choices about optimizing the campaign by agreeing on these KPIs and regularly reporting on them.
82% of B2B marketers say ABM greatly improves sales and marketing team alignment (LinkedIn). ABM provides more focused outreach to specific accounts and enables you to customize your outreach to each account's particular needs and pain points instead of relying on a generic email blast or cold-calling campaign. This can improve the efficacy of your outreach efforts and raise conversion rates.
67% is how much your deal closing rate can increase with sales and marketing team alignment (Adobe). ABM aims to increase revenue by focusing on high-potential accounts and encouraging conversions. The sales and marketing teams can collaborate to identify the accounts that are most likely to convert and develop personalized messaging that appeals to those accounts by coordinating their respective efforts. This could enhance your business's financial line by boosting sales.
The global ABM market is expected to surpass $1.6 billion by 2027 (BusinessWire). Account-based marketing can be a powerful strategy for enhancing the alignment between sales and marketing. ABM can assist in removing departmental silos and boosting your company's income by promoting teamwork, enabling targeted messaging and outreach, and emphasizing standardized measurements and reporting. You can consider implementing an ABM approach to increase the coordination between your sales and marketing departments.
Let us unburden you and create the best strategy for you!
1. 5, T. S. M. (2023, April 6). 143 fresh marketing stats for 2023. WebFX. Retrieved April 21, 2023, from https://www.webfx.com/blog/marketing/marketing-stats/
2. Bump, P. (2020, September 30). 15 stats that prove the power of sales and marketing alignment. HubSpot Blog. Retrieved April 21, 2023, from
1682071283078.1&hssc=167500705.1.1682071283078&__hsfp=2089710868
3. Vince, M. (n.d.). Account based marketing (ABM) step 3: People insight. LinkedIn. Retrieved April 21, 2023, from https://www.linkedin.com/pulse/account-based-marketing-abm-step-3-people-insight-murray-vince/
4. ZoomInfo. (n.d.). 20 sales and marketing alignment statistics: ZoomInfo. Pipeline Blog. Retrieved April 21, 2023, from https://pipeline.zoominfo.com/sales/sales-and-marketing-alignment-statistics
5. Account-based marketing stats every strategist should know. LinkedIn. (n.d.). Retrieved April 21, 2023, from https://www.linkedin.com/business/marketing/blog/content-marketing/account-based-marketing-stats-every-strategist-should-know
6. Welcome to the Adobe Experience Cloud Blog. (n.d.). Retrieved April 21, 2023, from https://business.adobe.com/blog/
7. Global account-based Marketing Market Research Report 2021 - researchandmarkets.com. Business Wire. (2021, June 21). Retrieved April 21, 2023, from https://www.businesswire.com/news/home/20210621005640/en/Global-Account-based-Marketing-Market-Research-Report-2021---ResearchAndMarkets.com
By Harshal Wahane
Published on 24th, Apr, 2023
Targeted Messaging
50% is how much-wasted sales time can be reduced on unproductive prospecting with ABM (LinkedIn). By providing more focused communications, ABM can enhance the alignment between sales and marketing. ABM enables you to customize your messaging to specific accounts and people rather than using generalized marketing content that may or may not connect with your target. This raises conversion rates and exhibits a level of personalization and comprehension that can foster long-lasting relationships.
36% is how much your customer retention rate can increase with marketing and sales team alignment from ABM efforts (The Pipeline). ABM's KPIs and reporting requirements differ from those for traditional marketing campaigns. ABM is more concerned with KPIs like engagement and conversion rates than metrics like traffic or leads generated. Both the sales and marketing teams can stay on the same page and make data-driven choices about optimizing the campaign by agreeing on these KPIs and regularly reporting on them.
82% of B2B marketers say ABM greatly improves sales and marketing team alignment (LinkedIn). ABM provides more focused outreach to specific accounts and enables you to customize your outreach to each account's particular needs and pain points instead of relying on a generic email blast or cold-calling campaign. This can improve the efficacy of your outreach efforts and raise conversion rates.
67% is how much your deal closing rate can increase with sales and marketing team alignment (Adobe). ABM aims to increase revenue by focusing on high-potential accounts and encouraging conversions. The sales and marketing teams can collaborate to identify the accounts that are most likely to convert and develop personalized messaging that appeals to those accounts by coordinating their respective efforts. This could enhance your business's financial line by boosting sales.
The global ABM market is expected to surpass $1.6 billion by 2027 (BusinessWire). Account-based marketing can be a powerful strategy for enhancing the alignment between sales and marketing. ABM can assist in removing departmental silos and boosting your company's income by promoting teamwork, enabling targeted messaging and outreach, and emphasizing standardized measurements and reporting. You can consider implementing an ABM approach to increase the coordination between your sales and marketing departments.
Let us unburden you and create the best strategy for you!
1. 5, T. S. M. (2023, April 6). 143 fresh marketing stats for 2023. WebFX. Retrieved April 21, 2023, from https://www.webfx.com/blog/marketing/marketing-stats/
2. Bump, P. (2020, September 30). 15 stats that prove the power of sales and marketing alignment. HubSpot Blog. Retrieved April 21, 2023, from
1682071283078.1&hssc=167500705.1.1682071283078&__hsfp=2089710868
3. Vince, M. (n.d.). Account based marketing (ABM) step 3: People insight. LinkedIn. Retrieved April 21, 2023, from https://www.linkedin.com/pulse/account-based-marketing-abm-step-3-people-insight-murray-vince/
4. ZoomInfo. (n.d.). 20 sales and marketing alignment statistics: ZoomInfo. Pipeline Blog. Retrieved April 21, 2023, from https://pipeline.zoominfo.com/sales/sales-and-marketing-alignment-statistics
5. Account-based marketing stats every strategist should know. LinkedIn. (n.d.). Retrieved April 21, 2023, from https://www.linkedin.com/business/marketing/blog/content-marketing/account-based-marketing-stats-every-strategist-should-know
6. Welcome to the Adobe Experience Cloud Blog. (n.d.). Retrieved April 21, 2023, from https://business.adobe.com/blog/
7. Global account-based Marketing Market Research Report 2021 - researchandmarkets.com. Business Wire. (2021, June 21). Retrieved April 21, 2023, from https://www.businesswire.com/news/home/20210621005640/en/Global-Account-based-Marketing-Market-Research-Report-2021---ResearchAndMarkets.com
