By Arko Chandra Published on : Aug 12, 2022
Do you remember the CTA of the B2B post you read last week? Probably not. But you might remember some of the memes you laughed at that day.
Memes have a strong impact on the audience and spread like wildfire on the internet. B2B marketing campaigns are often formal and orthodox; however, memes can be quite effective in meeting the changing needs of the millennials and Gen Z.
Let’s concentrate on the “why” of meme marketing before we dive into the “how.”
Why Should You Engage in Meme As a B2B Brand?
Better Customer Engagement
Informational blogs and insightful infographics are great but often lack the human and fun element. Memes can finely bridge this gap and drive better customer engagement. The businesses your brand targets are people in the end, and people appreciate humor once in a while. Relatable memes could spread your brand voice to places you wouldn’t imagine.
Inexpensive
As it doesn’t require dedicated technology or special expertise to craft memes, it’s inexpensive when considered as a secondary marketing strategy. Just a good sense of humor will do.
Away from the Herd
Most B2B marketers shy away from employing memes in their marketing campaigns, so you taking the plunge would differentiate you from the herd. Your brand personality would be trendy, more relevant, and drive word-of-mouth publicity.
How to Go About Your Meme Marketing Campaign?
Before you go about meme marketing, you need to identify your target audience’s pain points and hit them there. You want your audience to not only laugh at your comic posts but also share them around. Also, be careful that the memes don’t hurt anyone’s sentiments; that way, your brand would only suffer the consequences.
Let’s take you through some tips to start off meme marketing.
Frankly, memes can be as beneficial as they can tricky. So, it is advisable that B2B businesses use memes as a marketing strategy, but all the while should analyze if the move is benefiting them or ruining their brand image.
Do you remember the CTA of the B2B post you read last week? Probably not. But you might remember some of the memes you laughed at that day.
Memes have a strong impact on the audience and spread like wildfire on the internet. B2B marketing campaigns are often formal and orthodox; however, memes can be quite effective in meeting the changing needs of the millennials and Gen Z.
Let’s concentrate on the “why” of meme marketing before we dive into the “how.”
Why Should You Engage in Meme As a B2B Brand?
Better Customer Engagement
Informational blogs and insightful infographics are great but often lack the human and fun element. Memes can finely bridge this gap and drive better customer engagement. The businesses your brand targets are people in the end, and people appreciate humor once in a while. Relatable memes could spread your brand voice to places you wouldn’t imagine.
Inexpensive
As it doesn’t require dedicated technology or special expertise to craft memes, it’s inexpensive when considered as a secondary marketing strategy. Just a good sense of humor will do.
Away from the Herd
Most B2B marketers shy away from employing memes in their marketing campaigns, so you taking the plunge would differentiate you from the herd. Your brand personality would be trendy, more relevant, and drive word-of-mouth publicity.
How to Go About Your Meme Marketing Campaign?
Before you go about meme marketing, you need to identify your target audience’s pain points and hit them there. You want your audience to not only laugh at your comic posts but also share them around. Also, be careful that the memes don’t hurt anyone’s sentiments; that way, your brand would only suffer the consequences.
Let’s take you through some tips to start off meme marketing.
Frankly, memes can be as beneficial as they can tricky. So, it is advisable that B2B businesses use memes as a marketing strategy, but all the while should analyze if the move is benefiting them or ruining their brand image.
