By Arko Chandra Published on : Aug 4, 2022
Have you considered Twitter as your B2B marketing platform, or just limited your marketing to LinkedIn? As of now, 82% of B2B businesses use Twitter for content marketing, so why are you depriving your brand of the benefits of this platform?
Set foot in the world of Twitter and learn how its unique features can help you effectively market your B2B brand. Use this article as a guide to learn about how to use Twitter to its full potential.
It may sound logical to stuff each tweet with every trending hashtag related to the topic, but you’d err by doing so. Unlike Instagram, where more hashtags may equal more engagement, Twitter’s algorithm might ignore your content if you overuse hashtags. Try keeping your hashtag count to three for each of your tweets.
Avoid using Twitter as a sales platform. You might think your sales would ramp up by constantly bombarding your audience with sales pitches, but it’s likely to go the opposite. Instead, engage your followers by giving an inside look into your business, showcasing leadership profiles, and educating them on industry trends. That way, you’d come out as more transparent before your audience, and your sales would go up naturally.
Time spent viewing Twitter ads is 26% higher than any other social media platform. So, to make the most of social media ads, Twitter could be your ideal platform. Besides, the platform is not as saturated with ads as other platforms like Facebook and YouTube, so now is the best time to market your brand and products/services using Twitter ads before the space gets competitive.
Besides utilizing polls, statistics, and infographics to enhance engagement, Twitter Spaces is a great way to build authentic connections with your audience through real-time audio conversations. It’s a win-win – you get a deeper insight into your audience’s needs, and the latter gets to know your brand better. You can even invite B2B influencers, educators, and content creators on Spaces to discuss marketing trends while subtly promoting your brand through the event.
Keep It Fresh, Keep It Fun
Don’t dump your LinkedIn posts or, for that matter, content from other social media platforms on Twitter. Ask yourself this question before you tweet – Will this content be of any use and value to your audience? Always serve your followers with fresh, engaging content so that they have a genuine reason to “follow” your brand and look forward to your future tweets. Also, try keeping it simple and fun – you don’t need to sound bright and brainy always.
By Arko Chandra
Published on 4th, Aug, 2022
Have you considered Twitter as your B2B marketing platform, or just limited your marketing to LinkedIn? As of now, 82% of B2B businesses use Twitter for content marketing, so why are you depriving your brand of the benefits of this platform?
Set foot in the world of Twitter and learn how its unique features can help you effectively market your B2B brand. Use this article as a guide to learn about how to use Twitter to its full potential.
It may sound logical to stuff each tweet with every trending hashtag related to the topic, but you’d err by doing so. Unlike Instagram, where more hashtags may equal more engagement, Twitter’s algorithm might ignore your content if you overuse hashtags. Try keeping your hashtag count to three for each of your tweets.
Avoid using Twitter as a sales platform. You might think your sales would ramp up by constantly bombarding your audience with sales pitches, but it’s likely to go the opposite. Instead, engage your followers by giving an inside look into your business, showcasing leadership profiles, and educating them on industry trends. That way, you’d come out as more transparent before your audience, and your sales would go up naturally.
Time spent viewing Twitter ads is 26% higher than any other social media platform. So, to make the most of social media ads, Twitter could be your ideal platform. Besides, the platform is not as saturated with ads as other platforms like Facebook and YouTube, so now is the best time to market your brand and products/services using Twitter ads before the space gets competitive.
Besides utilizing polls, statistics, and infographics to enhance engagement, Twitter Spaces is a great way to build authentic connections with your audience through real-time audio conversations. It’s a win-win – you get a deeper insight into your audience’s needs, and the latter gets to know your brand better. You can even invite B2B influencers, educators, and content creators on Spaces to discuss marketing trends while subtly promoting your brand through the event.
Keep It Fresh, Keep It Fun
Don’t dump your LinkedIn posts or, for that matter, content from other social media platforms on Twitter. Ask yourself this question before you tweet – Will this content be of any use and value to your audience? Always serve your followers with fresh, engaging content so that they have a genuine reason to “follow” your brand and look forward to your future tweets. Also, try keeping it simple and fun – you don’t need to sound bright and brainy always.
